Here is another Quick Fix Choreography Block. Please comment below and let me know what you think and if you will use it. Lets keep flying the FREESTYLE FLAG!
Note from Rachel
I hope you all had an amazing Christmas and a well earned rest. As we start to slowly get motivated and ready to hit 2012 I have put together a newsletter full of marketing, writing and advertising that I hope will spur you on your marketing way. As always I would love your feedback via email Twitter or Facebook. I’ve also uploaded tons of new videos this week and you will find brand new content and ideas.
My favourite Tough Abs and Core Exercises Click here to view
Active Seniors 20 Click here to view
Functional Conditioning TBC Matrix Click here to view
Fast and Furious Hi Impact Click here to view
Rocking Intermediate Step Click here to view
The best way to view all of the new videos is by using a FireFox browser. If you download FireFox it’s free you will be able to view the videos in the best quality.
The Fitness Pilates VIP Club – Calling all Fitness Pilates Instructors
This is a new membership section of Choreographytogo for anyone who has qualified in Fitness Pilates with myself, Kelly and Marv over the last 11 years. Every month you get exclusive videos, downloads, lesson plans, new logos and branding all for only £9.97 per month + VAT. To read all about the FP VIP club and join up click here
2 Day Fitness Pilates in Derby – 1 place here 31st March & 1st April in Derby Click here to book online
Fitness Pilates – The Next Level with Rachel Holmes Fitness Pilates continues its growth as there is more demand for training and certification courses. As regular readers know ,I tour a new Fitness Pilates Updates Workshop annually from Jan to April and 2012 is going to be bigger and better than ever. I am so excited to be launching the brand new workshop for 2012The Tour is 11 dates running through most UK regions. If you would like to grab a spot you can book on Click here to book online Some venues are now sold out only places on selected venues now available.
Super Seniors2012 with Kelly Reed - Kelly has been brainstorming exciting new ideas for your Seniors classes including a whole seated session as we know so many of you teach seated classes and are dying for new material. Check out Kelly’s workshop information click here Again many venues are sold out places on selected venues only.
Defining Your Target Customer
I received an email from Sarah and I wanted to share it with you as I have had several emails on the subject :
“All the feedback you seem to get and give about community classes is of full classes – how soon did that happen? I just don’t know whether I should expect my classes to just build up slowly but surely each time I advertise or what. I just seem to get a lot of responses every time I advertise, but then people don’t end up making it to the class. I’ve tried pre-booking and paying as you go, but I just have the same core few coming along. I did a taster session a few months ago and didn’t get any new people along! It’s only been 8 weeks, so I’m not too worried, I just am unsure whether I’m doing anything wrong (I’ve been following your advice as much as possible) or whether in reality most people start out with low numbers (I’ve got about 10) and build up. Any help or advice would be gratefully received” Sarah
A question and comment many of you have emailed me is to say you have advertised your classes and have found the response to be poor or even non existent. Let’s say you teach an LBT class. You put 1 advert in a local paper and post flyers through doors. Then you wait for calls and go along to the class the following week and……………………………..NOTHING …………………..NO ONE COMES Why?
One of the reasons could be that you failed to define your customers. If you advertise an exercise to music class who are your perspective customers? As yourself these questions
1. Who do you want to come- what sort of person is your class geared to?
Is it women? YES then is it for beginners, new to exercise, overweight, middle aged, fit, primetime, back problems, shy, unfit, uncoordinated, disillusioned gym goers, retired people, commuters….WHO is your class aimed at?
DEFINE YOUR CUSTOMER – don’ t be too general – be specific.
2. What age group is the class aimed at
3 What social demographic? i.e Young mums, teenagers, sports people, athletes, overweight, beginners, advanced, Wealthy, Marital status, hobbies, Interests, Older adults,
Then decide what your target audience read:
Local paper, local magazine, village newsletter,
And where they go:
Hairdressers, nail bars, Sunbed shops, Doctors, Dentists, Sainsburys, Asda, Post office, boutiques etc
If you spend money on advertising and marketing before you’ve defined your customers, you will be wasting your marketing money.
Get to know everything you possibly can about your potential customers. Consider who exactly you would like to respond to your adverts What is their education level? Marital status? Hobbies? What problems do they have that your product or service can solve?
Try to visualise your ideal customer in detail, what he or she thinks, does and wants. If you can’t get a clear idea in your head of who this person is, research your target market until you can make decisions like how, where and when to advertise. I think 10 is an OK number of people in a class – if it pays you more than a health club or leisure centre then it has to be worth it…The tighter you can define your niche or your target customer the better you can target your advertising and therefore target the right customers.
I received this from Susan
16 Ways To Increase The Pulling Power of Your Adverts and how to Advertise your community classes for 2012.
If you’re re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. It’s the same with advertising. Great copywriting is about knowing who your prospect is, what they need, what they REALLY want and how your product or service will give it to them .
Like any piece of written material your ad should have a title, a beginning, a middle and an end. You have a split second to grab their attention and hold it. That’s what the headline is for – to arouse their curiosity, get their attention, lure them with exciting, very specific benefits and get them hooked enough to want to spend time reading your ad.
The next most important part of your copy is the opening. It needs to be as punchy and attention grabbing as the headline. It needs to be powerful enough to make your reader want to read on. The minute your copy becomes boring your reader will switch off. The key is to make each paragraph exciting enough to make your reader want to read on to the next paragraph.
Make each paragraph flow onto the next and identify more and more benefits that specifically relate to your prospect.
And finally, the ending must have a climax and then a specific ending where you ask for the order.
Here are some specific tips that help you do that:
1. Know your objectives. What is the objective of the class?
How many enquiries do you want? How many people can you handle in a class?
2. Remember advertising is salesmanship in print and remember that the more you tell, the more you sell.
3. Always ensure your promotional efforts are measurable so you know exactly how much “bang” you’re getting for your buck.
4. Use a headline that flags your reader down based on who they are or what their interests are
5. Identify with their problem or need.
e.g. “Do you suffer from back pain” Advertising Pilates class
“Is your body stiff, tight and tense” Advertising a Yoga class or stretch class
“Do you feel fat, bloated and sluggish after Christmas” Advertising an LBT class
“Daren’t get on the scales after Christmas” Advertising a new Bootcamp
Or something as simple as:
“Do you need to tone up and strengthen your body” Advertising a body conditioning class
“Do you need to loose a few pounds…gently” A beginners low impact aerobic class
6. Hint at a solution.
e.g. “Now there’s a safe and effective exercise class to…………………”
7. Explain how you’re going to solve their problem.
e.g. “A brand new low impact aerobics class that is simple and easy to follow that that will help you burn calories, get fitter and lose weight”
” A gentle Yoga class which will strengthen and lengthen the tight muscles in your body”
“Using appropriate weights and dumbbells for you to shape, tone and improve the appearance of your body”
8. Show them proof by giving specific results, mentioning testimonials and mentioning a guarantee. This dissolves
scepticism and therefore lowers the barriers in coming to your class.
“After having not having exercised for years and not finding a suitable class for beginners, Carole attended Rachel’s Low Impact Aerobic class and dropped a dress size in 6 weeks” Says Carole (45).
By adding a testimonial and including a name and age you are telling the reader that Carole who hasn’t exercised for years and is 45 (I used 45 as this is roughly the age group I want to target) lost a dress size, other readers of the same demographic will identify with Carole and this will motivate them to come along. As we all know this is an achievable goal and for a beginner starting a class, rather than focuses on weight focus on shape change.
10. Articulate your “point of difference” … what sets you apart from your competitors.
11. Offer free information, or free gift, for all newcomers.
12. Put in a reference number to make testing and measuring easier. Having the reader made aware they should quote the reference number when they call for information helps you workout the effectiveness of the advert.
13. The layout must be (first and foremost) easy to read.
14. Always save copies of your adverts, with date and cost examine the ads that have worked best for you to see if you can distinguish a common theme in them.
15. Get some headshots taken of yourself – prospective customers like to see you before they attend class and newspapers are more likely to print your press release if you include a good picture.
Hope that helps write adverts that attract your target market.
5 Fitness Marketing Strategies Guaranteed To Sky Rocket Your
Strategy #1 – Focus!
One of the most important things you can ever do when it comes to marketing and advertising is to focus. So many businesses spend (actually waste) thousands of pounds each year with marketing that is too general.
For example, if you work primarily with women then your marketing should be targeted towards women. As simple as this is, so many fitness instructors and personal trainers are guilty of not using focus, or targeted advertising / marketing.
This doesn’t mean you can’t work with other people, it just means target your marketing and promotional efforts towards the specific type of client (your “ideal” client”) you are trying to reach. Unless, of course, your target is mainly men
The most successful (profitable) businesses out there use targeted marketing. Yes, lots of businesses talk about it, but few really know what it means.
Don’t try to be all things to all people. Become a specialist. People are always looking for a specific solution to a specific problem… not a general solution that might be for them.
Think about ways that you can better target your ‘ideal” client with a fitness marketing message that is sure to get them to take action.
Focus, in my opinion, is by far one of the most important factors when it comes to successful marketing and having a profitable business!
Strategy # 2 – Sell BENEFITS… Not features!
Grab a copy of your local paper and look at a some of the ads. How many of them make you want to call or buy (take action)? Probably not many, if any at all!
Why? Most businesses market and advertise their features. People don’t care at all about features! And your potential clients don’t care about how many certifications you have or how often you work out.
What they really want to know is: WIIFM – What’s In It For Me?
So, if you want your marketing and advertising to be effective you need to emphasise BENEFITS. Why should they call you? How are they going to benefit from using your service? Why should they come to YOUR class?
These are questions you need to answer in your marketing. Again, another very simple strategy yet so few people or businesses utilise it.
Don’t blindly follow the herd when it comes to fitness marketing and advertising. Your marketing should be designed to get your ‘ideal” client to take action:
So start brain storming … what does your ideal client want? What are they really trying to achieve? Then find ways to show them that you can solve their problem.
Well, test different types of benefits and see which ones appeal to your market the most.
Strategy #3 – Direct Response Marketing
This is what causes hundreds of businesses to fail each year. When marketing your business you need to give your potential clients a reason to act.
You can’t just run an ad in your local paper and expect to receive hundreds of calls. Make sure that all of your marketing is designed to make the individual take action. It could be calling you to book in for the class or visiting your website, whatever you decide.
This is especially important when you are utilising expensive marketing strategies like ads, mailings, etc.
So think about what your ideal client really wants, tell them how you can give it to them, and then ask them to take action!
Direct response marketing is critical when it comes to the marketing of fitness services and programs. People are very sceptical and you need to give them many reasons (BENEFITS) why they should call you or attend your class.
Strategy #4 – Your Database
This is the most overlooked, yet extremely powerful marketing tool there is! So many businesses fail to harness the power it has to offer.
Let me ask you a question. Have you ever bought a pair of shoes? I imagine you have, so now let me ask you a second question.
After buying those shoes did you ever receive a follow-up phone call, email, postcard, or letter? Most likely you haven’t … that’s because most businesses are neglecting their most valuable asset… their customer database! Think about it, how happy would you be if after you bought your last pair of shoes you received an email or postcard asking you how much you like your new shoes.
Wouldn’t you go back to that same store for your next pair?
This is true for any and every business. It may just be done differently depending upon the business.
So, now for the most important question of all…
Do you have a customer database?
If you do, how often are you following up with special offers, free info, etc.?
If you don’t, what are you waiting for?
Your database of past/current clients and customers is your key to maximum profits. These people have already bought from you, so when you make another sale to them it costs so much less than acquiring a new customer.
Don’t underestimate the power of keeping a detailed database. I’ve written tons of articles about using Mail Chimp and creating a proper database and email marketing strategy.
Strategy #5 – Endorsed Offers
This is another strategy that very few fitness professionals are using, yet it can be done very easily and it is more effective than any advertisement you could ever run!
What is an endorsed offer?
Basically, an endorsed offer is simply an associate recommending your product or service to his customers. People are much more responsive to offers from people they already do business with.…
They can be set up in many different ways but the key here is that the response to your offer is going to be significantly higher than an offer to a cold lead or prospect.
Usually, you would split the profits with the endorsed offer partner, but as I said earlier there are so many ways these can be done.
Think about all the people you know of who come in contact with your ideal client. These could be friends, doctor, chiropodist, beautician, family, clients, aromatherapists, physiotherapist, your dentist, your dry cleaner, acupuncturist, etc.
Let them know how beneficial it would be for them to endorse your service or product. Then simply present their customers/ clients with an irresistible offer (on their letter head) and follow up with additional letters and/or phone calls/emails.
This is one of the best ways to get new business, Brainstorm people who come into contact with your ideal client and have a chat with them regarding referrals to your classes, offer them an incentive e.g. free classes or personal training for them.
Quick Fire Marketing Tips from Rachel
1. Send a press release to all local newspapers/magazines/radio stations. Topics could include:
#A new class that you have started and want to promote
#A new certification or course you have attended as an Instructor
Always send a photo and write the press release exactly as you would read it in the paper. Here is a short example
Local Fitness Instructor Rachel Holmes(41) has recently attended the new, cutting edge course training workshop Fitness Pilates.
Fitness Pilates uses the incredibly popular Pilates technique and applies the principles for improving posture, helping back pain and strengthening the abdominal muscles. The exercises are perfect for all levels of fitness as each exercises is performed in a slow and controlled manner.
Pilates is one of the worlds’ most popular exercise trends and Rachel’s class begins on…………………………..If you would like more information please give Rachel a call on …………………or just turn up on the day with a matt and a towel and wear loose, comfortable clothing. Rachel will be running a free taster class and talk on ……… and the Fitness Pilates course begins………To get your invitation to the taster class go to www….
Always accompany any press release with a good photo of yourself. Invest in having some professional photos done with you in exercise clothing as the newspapers are always inclined to print an article if a nice photo accompanies it.
# Adverts. Decide on your monthly advertising budget and create a simple advert to go in the local press. Small adverts that you run often definitely work much better than a big adverts once a blue moon.
I always advertise monthly but during Feb will advertise every week for the first 3 weeks of Feb.
Make you advert simple, easy to read with all the information required:
Date, time, venue, parking, what to expect, clothing to wear, bring a matt and a towel, price, EVERYTHING, try and perceive what potential clients will want to know before they arrive so you don’t spend your life answering calls and ringing people back.
#Send invites to your class to local radio DJ’s who may attend and then talk about the class on air. Invite local newspaper journalists, check which journalist writes the women’s features and send invites and passes along to them. Invite local GP’s, physiotherapists, massage therapist, Nail technicians, in fact ,anyone who sees and chats to your target market…WOMEN… as word of mouth is the best form of advertising!
#Take invites and free passes to the local Slimming Clubs. My local weight watchers leader is happy to give out my timetables in return for her attending my classes.
#Give out flyers and passes to mums and toddlers groups, playgroups, nurseries
The secret of effective marketing is to attack from all angles and use lots of different methods of advertising and hopefully January will be a bumper month for you!! Let me know how you are getting on please Tweet me @RachelHolmes
Why Your Adverts Didn’t bring in 50 new class members-5 Common Problems and Their Quick Fixes by Rachel
Ever run an ad magazine or newspaper and get no response? When this happens, most people are baffled. They blame the publication, mag or paper for the lack of response. But the problem is usually the ad itself.
No one wants to hear that their lack of response is due to the ad they painstakingly crafted. But with a few simple fixes, that ad can pull in new people to class the way it was supposed to.
Here are a few common ad problems and how to tweak them for maximum selling potential:
1. Your Ad Isn’t Bold Enough. People see literally thousands of ads every day, and half the time they don’t even know they’re seeing them. We are so used to being approached from all angles– television, newspaper, Internet, magazines–that we learn to tune everything out. But once in a while, something gets through the barrier, and that something is usually an ad that shouts to get attention. If it isn’t bold, bright, and active enough to reach out and grab our attention, we simply don’t see it.
Fix: The key is to make your ad bold without being annoying. For instance, if you want to burn your company name into people’s minds, make your logo big and keep the rest a little more subtle. Your unique selling points, class title, benefits or whatever is most important for people to know, are what you should push the hardest, make the boldest.
2. You class sound Like Everyone else or is the same as other classes in your area. You may offer a product or service that many people want, but your ad doesn’t communicate this because it sounds like all the others. If you can’t let consumers know that you offer something that stands apart from the rest, they don’t care and they wont come.
Fix: Look for a benefit only you provide, or a problem only you can solve. If your class or service offers nothing entirely unique, highlight something your competitors fail to mention. Is it suitable for beginners, overweight, over 50s, new mums etc
3. You Didn’t Give Your Ad Enough Time. Remember the rule of seven: Seven out of ten of people won’t respond to your ad the first time they see it, so you can’t give up before you give your ad a good run. When you advertise the same ad over and over again, you give the bulk of your audience time to really absorb the message.
Fix: Run the ad over and over again in different mediums: newspapers, local magazine, village newsletters, church newsletters, school news, put the advert on posters and stick them every where Your audience will see you, remember you, think about you, then come to you.
4. Your Ad Worked people came to your class but never come back. Who knows, maybe your ad worked like a charm. Maybe people flocked to your class And maybe when they tried the class it wasn’t for them.
Fix: Make sure the class is doable and enjoyable!! even if the new person struggles create a warm, friendly environment where it doesn’t matter if they can’t do it, or do it wrong, being there and taking part is a massive step for a lot of people make them feel successful. You are always going to have drop outs and those that never come back. Its a fact of our business……get used to it!!
5. You Didn’t Stick to Your Marketing Plan. All successful marketers have a plan; they don’t just wander haphazardly through the world of advertising. Your plan may not work right away, but that is another thing you have to plan for.
Fix: Don’t give up. Just when you’re ready to throw in the towel, that’s when things are likely to turn around. Remember, these things take time. If you follow the guidelines above, response to your ads is inevitable.
When your ad doesn’t bring you the results you hoped for, look for one of the problems above. Don’t give up–just fix the problem and try again. That’s the professional way to advertise your business. Stay with it and you will see professional results.
Going Solo – By Kelly Reed-Banks
I wanted to let you all know a little bit about the year I’ve had in 2011 – I know most of you know that I got married which was the best day of my life, but I don’t think many of you know that within the same month I also left my full time job to work completely self employed. So July 2011 was possibly the scariest but most brilliant months of the year for me!
I had worked as a full time lecturer & tutor within a further education college in Cambridge for coming up to 5 years in July and I loved it. I loved the hours, the academy I worked for, the team I worked with, my pension & bonus’ & of course the paid holidays, but I was starting to fall out of love with the education system and BTEC. Every year the students seem to become more challenging and less interested in gaining qualifications and more interested in getting their EMA payments for being there and I was struggling to deal with that.
I have always been someone who loves learning, loves gaining new skills and qualifications and this is why I think I took it so personally when the students at college didn’t see the amazing opportunity they were being given.
As you all know I deliver a lot of the courses and workshops for Rachel through Choreography To Go and to spend every weekend with adults who really appreciated every thing you did for them and then to go back into college on a Monday to be completely unappreciated by the students was starting to take its toll.
So I had made the decision that 2011 was going to be my last year working in Full time education – but I had no idea that I would end up leaving my full time job, getting married and going on honeymoon all in the same month!!
I’m going to call it fate as I believe everything happens for a reason and often things are sent to test us so it was actually a blessing in disguise when our department at college was told they would be making redundancies in the summer and if anyone was thinking about leaving then they would be able to take voluntary redundancy. So this is exactly what I did!
Within the last year, I had already started to build my business on the side of working full time, I had gone back into teaching classes every evening at local gyms and also back into the community and my community classes were starting to grow and grow and was making a little name for myself again in Cambridge. I had built my website where I could have a passive income coming in through dvd sales etc. I was working every weekend for Rachel delivering my own tours, workshops, and of course the Pilates courses we run at C2GO so for a long time I was working 7 days a week – long days every day but I knew I had to do this to build up my business in order to be able to leave work at college and actually continue to make money.
So as I lay around the pool in Antigua on our honeymoon my stomach had butterflies, not only for recently becoming a married woman but also not really knowing what would happen once I got home as I had no ‘official’ job. But I can honestly say it was the best decision I have EVER made.
I love being self employed, yes its hard as you don’t know when your next pay cheque is coming in but I budget myself well and have such a variety of different work that I do now -every day is different and if I feel like taking the day off – I will but then understand that I need to work harder then next day.
I have had some brilliant advice from Mr Andrew Crawford who has helped me with all matters being self employed and setting up different things that have helped increase my business. I listen a lot to Rachel – all her Webinars & news letters about what works and what doesn’t and this has all been so helpful! – I am very choosey about who I take advice from – If they haven’t done it themselves or have built their own successful business then I don’t listen.
We are currently in the process of hopefully opening our own Fitness Studio in the village we live in, which will run not only adult fitness classes but also a children’s dance school which is mine & Jay’s ultimate dream. We never could have done this (or have the opportunity come about) if I hadn’t changed my job and stop working full time for college.
So you might be thinking well why is she telling us all this – nice story Kelly, but what’s the point? – I know that this time of year makes you re-address what you are doing, your career and your goals (It was over Christmas last year that I made the decision that this year would be my last at college). So if your thinking about making a change – DO IT!!!
I am not saying ‘LEAVE YOUR JOBS AND COPY ME’ at all, but what I am saying is that sometime you have to get rid of certain things in your life (eg. a toxic job) in order to make room for something new and exciting (eg. your own fitness studio) to come your way and if you are unhappy doing something, then change it.
If I can do it anyone can! as I have always been totally scared of big change – I love security and knowing how much money is coming in and how much goes out – but I didn’t love the job that did this anymore so I had to make the change.
Let 2012 be the year for you! Do what makes you happy and get rid of the stuff that doesn’t – I did and haven’t looked back since!
Much Love Kelly xx www.kellyreedfitness.com
*Tips for exhibiting at a Baby Show (Part 2) by Claire Mockridge
Hi there everyone,
I trust you enjoyed my article last week about preparing to exhibit at a Baby Show, and I hope it gave you some encouragement to do some research into bump and baby Shows held locally. If you’re an Ante/Postnatal Instructor, or looking at qualifying in this field sometime in 2012, you’ll definitely benefit from promoting your classes and services at a local Baby and Toddler Event, or similar. You might think these Shows are expensive, but I always make the cost of the stall back either at the Event itself, or within a month or so afterwards.
Today’s article is the second in a series of 3 articles. Last week I talked about preparing for a Baby Show, and today I’ll talk about things to do AT the Show and I’ve listed what you need to ensure you’re doing on the day of the Show to make it a success for you and your business:
-Arrive early to allow time to arrange your stall and display. Because I’ve been to a lot of shows over the years, I can, at a push, get my stall ready in 10-15 minutes if I’ve done most of the preparation the night before, but, ideally you want to allow around 30-40 minutes to ensure you have all of your leaflets/products laid out nicely.
-Take a couple of photos of your stall using your camera, and ask a fellow stall holder to take a photo of you and your stall on your phone. What should you do with this photo? Immediately share it on your Facebook profile, Facebook Pages and Twitter, of course, so your clients are reminded of where you are for the day and that the Baby Show is on. If you’re friends with other bump and baby businesses on Social Media, chances are, they’ll see your photo, and will be reminded of your services too.
-Another Social Media tool to use is www.foursquare.com which allows you to “check in” at a business/event/location, and also tag yourself and others around you. If you haven’t used it before, have a play around with it before the Show when you’re somewhere with friends, so you know how to use it on the day and check yourself in, so people know your location.
-Once you’re happy with your Stall set up, and if you have any time before the Show opens, have a quick wander around the other rooms and floor levels etc to see who else is exhibiting and what the other displays look like. You may not be 100% happy with your stall this year as it might be your first experience of one, but by looking at other companies’ tables, it will give you some ideas for next year, so take some photos (with their permission first, of course), so you can use them in the future. Perhaps you’ve already come into contact with a Stall holder via email, but never met them face-to-face, so introduce yourself quickly, and say which stall number you’re at, and invite them to come and find you later on, when it’s a bit quieter.
-If you’re doing a Regional Show which could get bumps and babies from lots of neighbouring counties, do some research to see what pre/postnatal exercise classes already exist. Personally, I never see other Ante/Postnatal classes as competition to me because I already have a strong brand locally. If you know an Instructor who operates in a neighbouring county to you and they’re not exhibiting at the Show, make sure you have their website/phone number to hand, because chances are, someone will be really interested in your services, but they’re not from your county. It makes you more of a professional if you can refer someone to a class local to them, if you see what I mean? A good starting point if you’re not aware of other Pre/Postnatal Instructors is www.postnatalexercise.co.uk – The Guild of Pregnancy and Postnatal Exercise Instructors who lists qualified Instructors nationally.
-On the day of the Show, set yourself a target eg getting 50 email addresses, and/or selling 15 DVDs or whatever. You want to be focussed on something throughout the day. Don’t get too despondent if you don’t reach the target though, as this will very much depend on where your stall is positioned; the amount of foot traffic coming through; and sometimes, the weather or other local events that are also happening.
-If you’ve sold DVDs/worksheets to ladies at the Show, make sure you take their name and email address, so you can get in contact/get some feedback from them. The simplest way to do this is to enter their name in your Prize Draw, and make a note that they purchased your DVD/worksheet etc. If they’re pregnant, at some point, they may be interested in your postnatal DVD/worksheet etc, so you don’t want to lose contact with them after they’re purchased from you.
-Be prepared for busy and quiet periods. Generally, the majority of foot traffic comes through in the morning eg between 11am-1pm. So, if you can’t find a helper for the full opening hours of the show, ask them if they’d help you out just for the busy period.
-During the afternoon slump, you could use this period to network with other stall holders, and take time away from your stall to have a wander around the Show, have a chat with the other stall holders, get a feel for what they do, what their products are, and if there’s any cross-marketing opportunities.
-Make sure you get a copy of the guide that you advertised in before you leave the building. This is really important. Even if you didn’t advertise in the show guide, you definitely want to keep this booklet for future reference, and I’ll explain why in next week’s article.
To connect with me in the meantime, find me here:
Join Claire’s new Facebook Group
Sally Ghafoor – Get Health Savvy
Hi all. Assuming you accidentally ate all of the wrong things, drank a load of things you shouldn’t have and feel like rubbish. Then how about I share with you the things I would do if I was you.
I’m not because I did all of the right things. Ha ha.
Marvin’s top 10 ways of getting back on track.
1. Each morning start the day with boiled water and the juice of an entire lemon. Give your liver a helping hand.
2. Stop eating gluten. It’s not good for you-simple
3. Caffeine (if any) should be before 12pm. Nothing after. Better still give up and stop overloading your digestive system with irritating substances
4. Get a good whole body strength programme going. Including dead lifts, pull up’s, bench and leg press. Muscle will help your immune system. 40 minutes max duration.
5. Step away from tap’s. Water is filtered only. Glass bottles or BPA free.
6. No snacking on sugar. That includes foods that have a high glycemic load as well as index. Bananas, grapes, fruit juice, baked beans (these are not so obvious so here is a helping hand)
7. Spend longer in the sun and fresh air. Indulge in vitamin D. Your probably deficient anyway.
8. Get your body clock back to normal. Even if your not at work, get up at the same time and enjoy the extra time being awake and alive, not asleep or dead.
9. Spend longer stretching and getting your Thoracic, hips and feet as mobile as possible. Hopefully you know that when people feel better they are usually instantly happier. “Feel good, look good”
10. Book something you need to work towards. Have you noticed the increase in holiday adverts on TV at the moment. That’s because people book sunny holidays when they feel most depressed! January. Cold, Christmas done, feeling fat.
Get motivated. Your the leader! Start the movement don’t be apart of the drag.
Innovation Director – The Fitness Retreat www.fitness-retreat.co.uk
Have a Fantastic Week and Fantastic New Year
Heres my Quick Fix Choreography Block 2 and weekly compertition. Win 2 Fitness Pilates DVD’s if you leave a comment below.
This block of Choreography is an intermediate Hi Impact Block that you can easily mix in to your classes.
All you have to do is
1. Sign up to the Choreographytogo Mailing list (If you havent already)
2. Post a comment below
The small print: This giveaway is open worldwide. Entry is open until midnight (GMT) Thursday 29th December . The winner will be chosen at random from the comments entered and announced in next week’s giveaway.
Heres the Video – Enjoy and remember to comment
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From The Choreographytogo Training Team x
This is a huge Bumper Newsletter! I hope you enjoy!
I love to do a round up of the year’s events and highlights, have a look back, take stock and really look, honestly, over what happened. What do I want more of, less of, get rid of, continue with both personally and professionally. I also asked all my mentoring groups to come up with their fitness business highlights for this week’s newsletter. What strikes me in all of my mentoring is that we are all the same – tons of fitness ideas, in fact so many you never know where to start, insecure about getting “it out there”, aware of what others might think, incredible work ethic and juggling teaching, business with life, friends and family. We all pretty much start at the same point and it’s how you push forward that makes all of the difference.
This week I have some great articles from my mentoring gang, plus continuing Andrew Crawford’s amazing series that has been so well received. I hope you enjoy today’s newsletter please feedback to me
click here to watch my VLOG
Genius Ways to Command More Attention! by Rachel Holmes
More writing Ideas for your newsletters, tweets and status updates. Continuing my writing and newsletter article ideas themes as this has been such a popular theme over the last few weeks.
Some words make your audience jump on and read right away, these words are known as POWER WORDS and they spark curiosity, interest and or excitement within the reader.
To use a term from neurolinguistic programming, some words have strong emotional “anchors.” We associate them with a certain emotion, and anytime we hear those words, we feel that emotion again. It’s essentially the same effect as Pavlov’s dogs salivating when he hears the bell.
And the best place to put them is in your headlines, tweets and status updates..
You only have half a second to grab their attention
You’ve probably heard you only have seven seconds to grab the reader’s attention.
That might have been true once upon a time, but it’s not anymore.
The majority of readers decide whether or not your content is worth reading based purely on the headline.
Pack your headlines with power words
Look at the following headlines and I’ve starred the power words – some are appropriate for fitness some are not.
10 Smart*Tips for Creating Brilliant* Choreography – Smart evokes feelings of pride – Everyone wants to be brilliant.
The biggest Threat* to your Fitness Business / Waist Line over Christmas / Online Fitness Marketing etc etc – Threat makes us feel anxious, feelings of panic, it makes us feel like we need to act.
Genius* Ways to Improve your Fitness Business Systems – Everyone wants to be a genius!
Now, take a look at those same headlines without the Power Words
10 Tips for creating good choreography
Don’t Do This with Your Online Marketing/eating habits over Christmas
How to improve your Fitness Business Systems.
They don’t jump of the page anywhere near as much as the headlines with Power words, do they?
Genius Headlines You can use for your Blog Posts/Newsletters/ Headlines/Status Updates
You could use the same headlines but insert your own words to suit your marketing.
The Minimalist Guide to (Outsourcing your Fitness Admin……….Choosing the best exercises for you, Healthy Eating)
11 Ways to Simplify your (Social Media……..Fast Loss Plan)
10 Short Cuts to Create a (Girls 6 Pack…..A systemised Fitness Business…A licensed Program)
How to ……..Headlines (insert your words in the brackets)
How to (be the best Group X Instructor……Stop weight gain at Xmas….)
How to be a Brilliant (Fitness Public Speaker……Bootcamp member)
How to use (Facebook to attract new clients and customers…..Choose the correct workout trainers)
How to use (Twitter to network with local businesses)
7 Secrets to Running (a successful Community Fitness Business… a 10k…)
10 Killer Exercises to (Sculpt your thighs….Flatten your mid section)
10 Secret (Supplements you Must take to aid fat loss)
The Top 5 Ways (to market your community classes)
Are you wasting too much time on (social media/Weight loss programmes/admin tasks)
Are you not doing (enough Training for yourself?)
Use one of my examples and make it fit your fitness marketing and start writing an article from here. Let me know if it helps:-)
Employing Your Child
As a Fitness Industry Accountant my job is to ensure your compliance with the rules governed by the land in terms of Accounting, bookkeeping, record keeping..etc …for your Self Assessment Tax Returns.
However, I am also a Fitness Industry Tax Adviser. This meant years of additional study in the area of TAX on top of those years I studied as an Accountant.
My role in this area is strictly Tax Planning and I take my work very seriously.
Tax Planning is where you organise your affairs in the most tax efficient way possible. In other words, Tax Avoidance.
So today, I’m going to show you one of the many techniques you can use in your business today to LEGALLY minimise your tax whilst extracting profits.
Are you ready?
Every time I say this, I see people counting on their fingers the number of children they have.
“Everybody gets a Personal Allowance”
What does this mean to you?
Well, if you have children, stop giving them pocket money and let them work for you instead.
How does this work? (Excuse the pun)
On a Saturday or Sunday, they can work in your business doing the stuff you couldn’t do during the week. Things like filing, updating websites, shredding paper, data entry, cleaning the company vans/cars, sweeping, polishing….etc…you get the picture.
They will learn about your business whilst undertaking their work. Ensure that there is no heavy lifting and the working conditions comply with Health and safety regulations.
There are certain restrictions to bear in mind. They cannot work before 7am or after 7pm and the hours cannot take up school time. You as the employer may also need to ask the local authority about permits….yes, even though you will be employing your own child.
You will need to do things properly. That means putting them on your payroll and completing Form P46 (new employee without a tax record).
Get the P46 form here….
The business, whether company or sole trader, will get tax relief for the full cost of their wages.
The beauty of this method is that your child has their own Personal Allowance.
That is £7,475 for the tax year 2011/2012. In addition, there is nothing to tax…!!
No National Insurance, as children under 16 do not have to pay it. As the employer, you don’t have to pay national insurance either…result..!!
Ask the Tax man to issue a National Insurance number, until such time as this is issued, you can use a temporary number. Get this replaced by the year end.
Can the business give the child any benefits in kind? Yes.
Things like mobile phones or laptops. However, the business must own these items, so it must sign the contracts with the mobile phone company.
Just a note to say that you can also give your child who is under 18, shares in your company, however, the dividend is taxed on you. If they are over 18 they can get the full dividend available £42,475 (£35,000 + £7,475) in 2011/2012.
The area of tax is very large and I want to get you thinking a bit more about it….
Remember, I have already done the heavy lifting for you…It is now up to you to tap in this resource for your benefit.
There is more exciting revelations to come in 2012 and I thank Rachel Holmes for giving me the opportunity to spread the word….Amen to that..!!
Visit our website at: www.fitnessindustryaccountants.com for more FREE resources and articles.
‘Like’ our page at: www.facebook.com/fitnessindustryaccountants
Andrew Crawford can be contacted on twitter @tax4fitness or firstname.lastname@example.org
Have a great Christmas !!
It’s Started…Katie Bulmer Cook
I hope you all found my last article on producing a DVD useful; like I mentioned in the article, with the snow season upon us it’s the perfect product to have in place to ensure your clients can still workout with you and you don’t lose income over the winter months.
As I write this article I’m looking out of my office window to see some very tiny snowflakes falling! They are very small indeed but it’s a sure fire sign that the ‘winter wonderland’ season has started!
And as we all experienced last year, when it starts it really starts!
So what else can we, as fit pros do to continue to provide our clients with great service when the snow comes and we have to cancel sessions, classes, camps etc?
Well just like the idea of creating a workout DVD…we turn our services into products!
But we have to move fast if we want to bullet proof our income during the winter!
So this week I thought I’d share with you another product idea I’ve been using in my business…A Cook Book or should I say an e-Cook Book. Quite simply a collection of great recipes that are quick and easy to make, to help give your variety in their diet while also enabling them to get great results.
There a various ways you could this:
· A each of you clients/class members/campers to come up with a recipe each (give them prior criteria of any food groups you want included/excluded), collate them and offer a discount to everyone who contributed.
· Create it yourself from scratch.
· Outsource it to a fellow fit pro/nutritionist. You could do this by either paying them a one off fee to create it or offering them a lower initial fee then a profit share basis after that.
Once you’ve created you cook book you could sell it individually or put in together with another product like a DVD and sell it as a package, I have just put mine in with an online Facebook training program. You could also use it to add more value to existing products, e.g. pay for 10 classes upfront and receive the cook book free/discounted.
A general cook book that covers starters, main, desserts, snacks etc is great, but you could find more of a niche, e.g. vegetarians, spicy food, winter warmers or things that take less that 15 minutes to make.
I hope this has given you some ideas!
Let’s get cracking, the snow is starting!
p.s. I’m lovin’ Twitter right now, please follow me at katiebulmer1
The Fairy Tale of New Year by Jill Gardner
2011 has been THE most challenging year on a personal level and I felt like I had found rock bottom! And my initial thoughts are that I will be quite glad to see the back 2011 for many reasons. However, whilst it has been a difficult year it has also been a journey of discovery and growth for me – the obstacles, heartache and challenges I have had to face have meant that I had no choice but to grow, learn and adapt! I was out of my comfort zone but guess what? Like a well-trained muscle, I have had to become more resilient, more determined and have learnt new skills I never knew I had! This is what I tell my clients all the time. Step outside of your comfort zone and YES I needed to do the same!
So in the summer of 2011 I was sitting at my laptop at stupid o’clock wondering what the hell to do. I was on the brink of walking away from the business I was once so passionate about. How could I help people if I couldn’t help myself? Sifting through my backlog of what seemed like a million emails that I had been avoiding, I inadvertently opened one from Rachel Holmes talking about her new mentoring programme! Immediately I deleted it. How could anyone help me? I couldn’t afford it anyway…….
But over the next 24 hours a little voice was nagging me…….. “It may be what you need?” “This could be the thing to get you moving again and help you get your mojo back!” “Take a chance…….you NEVER do” “Stop procrastinating now”
So at exactly the same time the next morning I found the email again and replayed the video. Something clicked in me, the voice in my head had persuaded me to give it a shot and so with my heart pounding I got my credit card out!
I received the welcome email immediately and already I was feeling the incredible warmth and passion from Rachel as I read the details of what I was to expect over the next 12 weeks! Excited? You bet!
Over the next 3-4 months I watched the webinars as regularly as I could. There was homework…..lots of homework. It was a real challenge at times and I fell behind on a few occasions. But this was OK. Rachel was there to keep gently edging me forwards. There was a lot to take in and I was learning so much from our mentoring support group on-line and from sifting my way through my notes and to-do lists.
You know, since starting the programme I could write a book just on the ideas and suggestions that Rachel and I came up with during our mentoring calls. And I have now reached the stage where I am about to cherry pick the ones that sit with my beliefs and the ones that I am truly passionate about. The one thing I have learned more than anything is to go with your passion 150% – give it your all and then some! Here are some of the other core skills I have accomplished:
· Article writing – something I now LOVE doing! It’s like a tap has been turned on and I can’t stop J
· I have honed my niche market. I know who I am looking for to work with!
· Vlogging , recording my fat burning recipes and workouts ( I now have enough material to put in a book!)
· I have branded my own work-out ready to launch in January
· I have learnt how to outsource – so now I have help with admin, which frees up and YES they are better at it than me!
· I have opened my eyes to other social media streams and am now networking with 1000s more people via Twitter and You Tube etc
· I have started a book – both a recipe and lifestyle guide based book and website
· I have honed in on my current offerings such as the fat burning cookery
· I am now presenting on a regular basis at a fitness retreat further widening my brand awareness – taking it from local to national! I also have followers on facebook from across the globe!
· My mindset has now shifted to ‘can do’ and ‘how’ from ‘can’t’ and ‘don’t know’
· People are approaching me because they want to work for and with MY business and me!
· I have met the most amazing Fitness Professionals from across the country where we are all sharing our ideas and helping each other to find solutions
· I have discovered where my unique skills and which areas I am better to outsource! I have learnt how to exploit my strengths to help me drive my business to the next level!
So what’s going to happen in my Fairytale 2012? Oh my goodness. For the first time in a long while I am very excited about where I can take my ideas and my business. But here are just some of my goals:
· To continue to feel happy with the direction I am going in with clear goals and objectives
· To continue to develop new skills and keep moving forwards
· Continue building my brand and my loyal tribe!
· Make a series of DVDs with workouts and advice (but with a twist so watch this space!)
· Record a series of webinars and MP3s to include in my fat loss coaching
· Write and produce an e-book/book
· Brand and promote my new class and format with bespoke music.
· Continue to be a source of inspiration for anyone else out there that is ‘stuck’! I have been ‘stuck’ for a couple of years now and finally feel like the glue has been dissolved, I have found my voice and I can now be who I want to be. I will plough ahead with my dreams of helping others to eat well, live well and burn fat!
Jill Gardner – The Fat Controller
Tips for exhibiting at a Baby Show by Claire Mockridge
Hi there everyone,
As you know, I’m an Ante/Postnatal Fitness Expert, so my main clients are either mums-to-be or new mums. One thing a lot of Ante/Postnatal Instructors struggle with is marketing and advertising to this client group. Today’s article is about exhibiting your services and products at a Baby Show. Even if you’re not teaching pregnancy and/or postnatal classes at the moment, but you’re considering exhibiting at a Trade Show, or Health and Wellbeing Event in the New Year, keep reading, because you may learn a thing or two, as I’ve done several Exhibitions to promote my classes.
You’re in for a treat here really, because this bullet point-style article is the first in a series of 3 articles I’ve written about exhibiting your baby business at a Trade Show. Today I’ll talk about the things you need to do to get ready for a Baby Show and things you must do in the lead up to the day.
-Contact the Show organisers and decide which stall would be best for you. It’s got to be within your budget, in a quiet section eg away from music activities/demos going on so you can talk to prospective clients, and ask them what your competition at the Show will be. Generally, the Show organisers have a cap on the number of photographers for example, and they rarely put 2 stalls advertising a similar service/product in the same area.
-Get a roller banner or 2 designed from a graphic designer to showcase your classes/products. You want to portray a professional image here. Some stalls spend a lot of money exhibiting their wares at these events, so you want to “look” good.
-Consider getting some “branded” clothing too, making sure your logo is on the front of your shirt, unless you’re planning on standing with your back to prospective clients!
-Do a stock take of your flyers/postcards/business cards etc. If you need to order more, do it now.
-Advertise in the Show Guide/goody bag if it’s within your budget. Just a small ad with your logo and “POSTNATAL FITNESS CLASSES” or whatever, and your website, is all that’s necessary. Or, you could pay to have your flyers inserted in the goody bags, if that’s all you can afford. You want as much presence as possible.
-You want to give women a reason to come up to you on the day, so I’ve already touched on some of the eye-catching stuff above. The most important thing to obtain from women who walk up to you is their email address. The best way to do this is to give away a free prize in exchange for their email address. Make sure you let them know what you’re going to do with their email address after the Show eg placing their name on your weekly Newsletter which lists answers to FAQs during pregnancy etc. It’s the “adding value” factor you’re selling here.
-For 4-6 weeks before the event, constantly remind your Database that the Show is happening, and give them details of where your stall is eg “see you at stall number 17″ etc. Use Facebook and Twitter to build hype etc. Tell everyone what your prize is.
-Make a list of everything you need to take to the show, from pens to peanuts (you don’t want to get hungry – trust me!). Being the “systemised” business person that I am, I have a laminated list of everything I’ve ever taken to a Show before (I know, how sad is that?!). All I do though is bring the list out before each show and work my way through it. For about 2 weeks beforehand, I set up a storage box in my spare room, and just put everything in it, as it comes to mind/gets ticked off the list.
-If you’re selling a product eg a home workout/DVD etc, consider employing a “sales person” for the day, if you’re not good at selling, or if you just hate the idea of having to sell things yourself.
-Get a helper organised for the day, too if possible. I’ve done many shows by myself, and there comes a point when you do just want to stab yourself. It’s a long day to be spent on your feet, without a coffee/food/toilet break.
-And finally, think wisely about doing a “demonstration” of your services on the day of the Show (regardless of what the Organisers or anyone else advises you). I personally, haven’t had any success doing demos on the day, and it’s just money down the drain, in my experience. Baby activities eg singing lessons, music classes, messy play sessions and things for babies and children go down a treat and are well-attended, but, doing a Pregnancy Pilates and/or Postnatal Buggy class indoors, just doesn’t bring in the punters, unfortunately.
I hope that’s given you some hints and tips for exhibiting at a Baby Show. Next week I’ll be back with article 2 which will cover what to do on the day of the Baby Show to make it a success.
To connect with me in the meantime, find me here:
Join Claire’s new Facebook Group
Dan Thompson 5 Star Bootcamps
This year has been another amazing year. My goals for 2011 were really to move forwards another step with my boot camps. I had already had a pretty good year in 2010 by most people’s standards and wasn’t sure if I could go forward much further without working silly hours that I had moved away from thanks to my boot camps. I planned for 2011:
add 5 boot camps locations to my existing 3
get my Boot Camp Bible diet published
win my local business awards
work a 20 hour week
These were relatively few targets but big targets. I have been there and done that, working long hours to join an exclusive 6 figure business. I can assure you it’s hard work and mostly overrated in my opinion. The money is great but you’re too knackered to do anything! Life is too short so I decided to do it differently so I got more things done on an automation.
I started off the year with the goal of expanding the 5 Star Boot camps to another 5 locations and sure thing we have expanded to Bedford, Harwich, Clacton, Saint Albans and Mersea Island with 8 boot camps in total now. I plan to add another 5 boot camps next year and already have a couple of people lined up for locations. (I would love to hear from you if you’re looking to set up a boot camp!). I believe it is important to expand slowly with the right people. My team is one big family.
In September I took nearly 3 weeks off to complete a life goal of going to Kenya on safari! It was one of the best things I ever done. I was lucky enough to see some really rare events like a lioness taking down a gazelle to feed her family!
I went on to win Young Entrepreneur and Highly Commended business at my local business awards in November! Next year I go on to the County awards!
In November I also felt like I had reached my limit in my thermometer. I wasn’t really sure where else I could go with my business. I decided to take a change in direction and started working with Rachel Holmes with her mentoring course.
In December with a kick up the arse from Rachel I finally published my Boot Camp Bible on paperback via www.lulu.com and on the kindle via www.amazon.co.uk. The latter turned out to be a stroke of genius. We launched last week and within 48 hours became the No.1 Selling diet book on Kindle! I never thought in a million years I would be out selling books like the Atkins diet, 4 hour body, etc!
It just goes to show if you write down your goals you’re more likely to achieve them. I have my goals on my white board in my office. As I achieve them I wipe them off.
My goals for 2012 are:
add another 5 boot camps to my existing 8
bring out a follow up recipe book for the Boot Camp Bible
win the County business awards
bring out some marketing online seminars for personal trainers/group exercise instructors
Keep working 20 hours a week
I don’t have a holiday goal for 2012 as we’re planning a massive holiday in 2013 for our honeymoon. Vegas, New York and Barbados.
Plan ahead and you will achieve!
Feedback to Dan on Twitter @5starBootcamps
Tanith Lee – TLC Fitness Fitness and Wellness for Menopausal Women
As I sit here reflecting on this past year I feel like nothing has really changed for me and my business. Isn’t it funny how you forget about your achievements?
It’s easy to dwell on our failures, which are the best lessons in life!! I have invested in many courses to increase my knowledge on hormones, nutrition and training. I love teaching classes and having an
impact on peoples lives and health. My passion is still there, albeit some days I need to re-ignite it. I have learnt that I have to be a shining
example to my clients, friends and family. I have to ‘walk the walk’. How can I expect others to follow my advice if I do not follow it myself? To me
that is being a total fake. Yes I am human and make mistakes but the difference now is that I can get up and continue.
The main change for me this year is how I have view my business. For many years I had a job, yes I was self employed but I was still only earning an
hourly rate for the hours that I actually worked. No sick pay, holiday pay, pension fund etc. It’s a tough job being a group X instructor. Pretty
unsociable hours and hard work but it’s the most rewarding job which is why we do it. When I decided to become an instructor I was not given any
information on how to run a business, marketing, goal setting and systems. I have had to learn all this stuff as I’ve gone along. I found Rachel’s
newsletter invaluable for tips. I listened to other successful fitpros and read books. This still wasn’t enough!! I half-heartedly made changes to my
business but when I didn’t see instant results I gave up disheartened. Why couldn’t I get clients into my classes, why couldn’t I get them to stay,
why, why, why?
I knew that I wanted things to change but I did not know where to start. I did a few online courses which helped me systemise parts of my business and
started to make me think differently.
I found that I had lost my way again this year. I was again full of self-doubt and seriously considered changing career. But to what? I could
not imagine doing anything else. I had two options, stop moaning and step up to the mark or quit. So here I am ploughing forward with renewed enthusiasm.
I used to hide away and ‘feel less’ than other instructors/trainers who I perceived as better than me. I didn’t voice my opinion in case people
questioned me. I now know that is a pile of crap! Who am I to think that anyone is any better or worse than me? I am me and I am good at what I do
and I have as much right at the next person to do well and achieve amazing things with my fitness business. Signing up with Rachel’s mentoring
programme has been incredible on many levels. Not only have I found the information, encouragement and support from Rachel outstanding, the group of
other fitpros working together has been the best.
2012 is going to ROCK for me. I know what I want and where I want to be in 2012. I have goals, strategies and people behind me who give a sh*t and I am
So if you are in any doubt about your future prospects as a fitpro be reassured that there are many others who have struggled but are now rising
to the top of their game. Get involved with other fitpros, set yourself some goals, ask for help, work together and brainstorm ideas. Find someone
who inspires you and start doing what they do, stick with the winners and push any self doubt away!! If I can do it so can you.
Laura Amarda Buch – AntiGravity Yoga
011…what a year!
I became a fitness instructor at the age of 18 and for the past 14 years I’ve travelled the world (like many of you) looking to bring a new concept to my classes to keep my clients interested and up to date in the world of exercise…. but I always regretted not being able to come up with a programme or discover a programme’s potential that would allow ME to bring it to the rest of the world…
In 2008 I discovered ANTIGRAVITY AERIAL YOGA in New York… and since then my whole world has been turned upside down …literally!
After almost 2 years trying to convince head office that I was the right person to represent them in Ireland, I got trained and started offering classes to my clients… initially I thought all of my younger/pole fitness girls would be my main market, as it is fun!…however how wrong was I?… after a couple of weeks teaching Antigravity yoga I realized my main market where women and MEN! of all ages, shapes and fitness level…
Then recession hit big time here…like in most parts of the world… and of course I was terrified to think I had a fabulous product that was more pricey than any other class…. so this is what happened:
- clients with lifelong back problems were claiming relief for up to a week after taking the class
- women who seemed to have lost their identity, were feeling confident again
- men were hugging me at the end of the class thanking me for such wonderful gift
WOW…that s all I can say! some of the testimonials are so incredible I’m afraid to put them up as people may think I wrote them myself
So I’ve come to terms that once people have tried it they cannot afford not to do it!
It brings them happiness (through inversions as it releases endorphins), it brings them fulfilment and pride (through being able to succeed at doing back flips and inversions), it allows them to conquer their fears, it makes them fly, smile, and be present …live the moment.
Head office in New York were so impressed by my progress they have asked me to spread the antigravity yoga WINGS also in the UK… and this is what I’ve just started doing
To sum up, if you are looking for a new form of exercise to excite your clients you must give this a go… it will open your possibilities as an instructor and in turn it can be very profitable.
If you would like more info on how to become a certified ANTIGRAVITY AERIAL YOGA instructor or would like to give a class a go please visitwww.antigravityyoga.co.uk
Please add Laura Armarda Buch on Facebook if you are interested in Anti Gravity Yoga and follow @LABFitness on Twitter
I Hope you enjoyed the Newsletter.
Tweet me @RachelHolmes
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