Hello and welcome to the Choreographytogo Instructor Newsletter. This is a free weekly resource that I designed 8 years ago years ago to provide support, ideas and back up for all Instructors and Personal Trainers. I love to receive your feedback, so if you do have any comments or would like to contribute in any way please email firstname.lastname@example.org or please use the very lively forum.
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News and Updates by Rachel Holmes
This week’s newsletter contains a real wide range of articles and different topics from our contributors. I am focusing this week on Text message marketing, what to put in your local newsletters and steps to creating your own DVD to sell to your clients and lists. Jayne has written a great piece on feedback and how well or not we take it and Lewis Wheeler has written an interesting article on mental health, which is an often overlooked segment of health, fitness and wellness. I have also uploaded 2 brand new video downloads: A brand new HiLo Intermediate and Active Seniors 18 with more new downloads coming next week. So, lots to go at this week.
As this newsletter hits your inbox I am in Blackpool for the IFS feeling super nervous and very excited as I will be teaching the Fitness First Pre Convention this morning at 10am and then Friday looking forward to teaching the Menage a Tois Workout with my 2 best friends Jo Parry and Steve Watson. Plus, a lecture on Maximising your Money in Group Exercise and Chair Dance Burlesque, plus Body Shock. So, it’s going to be a crazy, full on weekend and, of course, I will be blogging and videoing the event as we go, so please add me on Facebook and Twitter for all the weekend updates. If you are in Blackpool this weekend then please come and say Hi!
Fitness Mobile Marketing using Text Messages by Rachel Holmes
Did you know that with text messages you get about a 97% open rate?
Text message marketing is combining the best of mobile marketing and local marketing all at the same time.
Everyone has a mobile phone and text messages marketing has been overshadowed recently with the gains in social media. But a simple text message to remind clients you have a class that evening or a new Fitness Pilates course, or Bootcamp, or whatever can really boost attendance and help get old or lapsed clients back to class.
1.Ensure you have everyone’s mobile phone number on your database system.
2.Check your mobile phone provider for group text messages deals. You can send the text from your pc and if you have a business phone contract you may be eligible for a deal
I’ve been experimenting with prices and deals from the following companies
Jayne Nicholls – How are you with Feedback
I feel that I have a new challenge to ‘upskill’ my teaching of yoga and can see how that will help me with every client regardless of which type of training they are doing.
What to write in your newsletters by Rachel
I have written a zillion articles here on Choreographytogo about how to use newsletters to create a bond with your clients, inform them about the services you offer, educate and help clients, but it can still be a task every week to continually come up with new articles so here are some ideas:
1.Newsletters are usually scan read so lists are a brilliant way of creating a short, informative article eg 5 ways to cut calories in your diet, or, 5 core exercises to do at home, The 5 best fatburning exercises, The 5 best Tracks for Zumba, The 5 best all round Pilates exercises…that kind of thing
2.Guest contributors – Can you get other people to contribute on a regular basis? Network with other fitness professionals via Facebook and see if you can swap articles with other people. Use the Choreographytogo forum and ask if anyone would like to trade articles. Post on Facebook as well and Join professional Fitness groups on Facebook and post in theirs.
3.Home workouts – Simple Workouts and programmes to do at home are always popular or better still get yourself a FLIP Video camera (£109.00) and film some 5 minute workouts and post them onto your youtube channel. Paste this link into your newsletter and BINGO a simple home workout for your people to follow
2011 Goals – Do you want to make Workout DVD to sell to your clients
If one of your goals this year was to make a workout DVD to sell to your clients, what steps have you taken to getting this project up and running??? Here are my Top Tips
4. Get a price from local video companies. Ring all of the local video companies in your area. To keep costs down use 1 camera and aim to do it in one take so no editing costs.
5.Buy music from a PPL free source. Google PPL free or licence free original music and buy 30minutes worth to keep costs down.
Hope you have an amazing week!
Love Rachel xxx
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