Rachel Holmes exclusive Podcast Interview with Alex McCann ,UK Social Media Expert of over 18 years, on how he makes social media work for business. This week’s
C2GO Newsletter 8th Feb PLUS top tips to keep your VIBE HIGH
Keep Your Teaching Vibe High – The days are getting slightly longer . YEAH!
To continue to motivate, inspire and help your class members it’s important to keep your own vibe HIGH.
On your nutrition tip, learn which foods bring your down,
give your brain fog & make you feel pretty sluggish after you have eaten them.
Identify the foods that keep you sharp on top of your game, mentally & physically.
Keep experimenting. Keep tweaking. Keep trailing.
It’s a total art-form getting the balance right.
But so worth the effort.
Something you ate on “cheat day” can still be affecting how you feel,
your brain & your emotions, 3/4 days later.
Track it down and nail it.
Keep positivity at the forefront of your mind & wonderful things do happen.
Rewrite your goals up on your white board/In your phone/ in your ideas book
Fill your home/office/car wih images & pictures of things you love, enjoy & bring you joy. Working on keeping your vibe high and feeling positive is a daily job!
38 Ideas and Tips By Rachel
There has NEVER been a more exciting time to be in the fitness industry so many exciting avenues & projects to seize And the industry is moving so fast, I have been totally updating Kick Start with new research and moving in new directions and with change always comes friction but there is nothing better then improving and evolving especially with a fitness business you can never stand still.
Here are my current Top Tips
1: WELLNESS & Lifestyle is where it’s at. Think long term rather than quick fixes packages.
2: Get better at writing – for your status updates/blog posts/newsletters/marketing everything we now do in fitness has an element of writing & copy. It’s crucial now to spread your message.
3: READ so much more – 10 minutes a day minimum.
4: Listen to what your girlfriends talk about & issues they have, then design classes, services, products to help them.
5:Understand FACEBOOK adverts – Facebook algos have changed again and they work brilliantly when you get it right.
6: Get on Instagram stories.
7: Revisit your goals list every week & edit, rework & change course if necessary.
9: Design cool lifestyle/fitness programmes online & offline for women aged 40 – 60 years.
10: Learn how to capture emails and use a good email distribution service like Infusionsoft, Mail Chimp. Aweber, Constant Contact understand it. Own it.
11: Work on your online offerings and create multiple income streams.
12:Understand the difference between the social media platforms – Post different things, at different times on FB, Twitter, Instagram See them as your own media platforms.
13:Get into LIVE Streaming. Facebook Live/Stories/Instagram Live and Stories
14: Organise local fitness & wellness events – Stand out as an expert.
15: Get into public speaking. You do it every day as an Instructor, therefore, create some interesting talks, and offer to speak wherever you can locally & build your profile.
16: We are all 1 person media companies and brands now.
17:Create your own picture quotes with your branding for social media distribution.
18: Follow journalists, magazines and news channels & tweet them on topical health & fitness daily.
19: Teach Fitness Pilates – Classes go from strength to strength nationwide.
20: Get into OUTSOURCING and Delegate. My favourite site is Fiverr I use this every day to get down my to-do list.
21: STOP using Facebook as distribution. Pumping out BUY My…Buy My……. Facebook is not a modern day email service. You need to put out good CONTENT, blog posts, pictures. Keep giving out great content. Edutertainment is key – create great, compelling content.
22: Trending Topics on Twitter – Check out what the daily Trends are & be creative and tie these into your daily Instagram and Facebook posts. Understand # hashtags
23: Work out you true core desires. What DO you really want out of life. Design your own life not someone else’s.
24: Partner with businesses and entrepreneurs in your town.
25: Position yourself as a professional expert.
26: If your classes are quiet. Look at your marketing. Change it up, reach out to new audiences, look at your social media, leaflets, branding. Marketing is a daily process & its constantly changes.
27: Use Pure Energy Music – Its the best by 100000%!
28: Spend time building your community
29:Write a weekly newsletter minimum – Reach out to your list as often as
possible with great content. (Daily if poss)
30:Jump on monthly events & healthy awareness campaigns there is something every month that is relevant to health, fitness & wellness.
31: If you are looking for ideas on things to tweet/FB scan the daily news websites like Sky/BBC/Huffington Post/ and comment on daily newsworthy topics.
32: You can be the best PT/Instructor in the world but if no one knows about you you are not reaching your potential clients.
33: Know EXACTLY who your customer is. Who comes to your sessions – Find out the exact demographic for each product you have. Its easy to market then.
34: More people will ask your questions about your classes via social media. Ask for their email address & answer via email but add the email address to your list.
35: Offer classes & services that no one else does: 1:1 Yoga/Pilates/, Small Group Training, @Home Transformation partys. Brainstorm NEW class ideas.
36: Build up your media contacts locally including print & radio. Tweet them & build relationships via Twitter/Linkedin
37: If you starting out & really want to explode your business come & join me at Kick Start we have amazing new programmes and products.
38: The pay is NOT going to go up in Health Clubs & Leisure Centres.
Fitness is THE best industry to be in. It doesn’t have to be hard its a gift ENJOY IT – Think laterally and out of the box.
Keep Your Vibe High!!!!
Great news the bursary has been expanded for more of Choreographytogo courses.
Update on Bursary/Partial Funding for the following courses:
Level 2 Teaching Exercise To Children
Level 3 Pilates
Fitness Pilates Certification.
Level 2 Aqua
Fitness Pilates For Orthopaedic Conditions.
Fitness Pilates For Back Care.
Level 3 Pre and Post Natal
Qualifications via Active IQ
Head over to Choreographytogo.com click on the qualifications for all the info to claim your bursary.
This is a fabulous opportunity so please don’t miss out.
20 Low Impact Dumbbell Leg Exercises click here