Monday 12th May Business Briefing Blogging and Youtube

🌅 Morning Kickoff and Community Engagement

• Welcoming viewers to a Monday content creation session.

• Casual chat with regular participants (e.g., Kate, Cat, Laura, Claire).

• Mentions of personal activities like tai chi and tapping.

• Supportive shout-outs to members making business transitions or growing their services.

💡 Content Ideas for Social Media Reels

1. Clapping Reel Trend

   • Popular TikTok/Instagram trend now reaching Instagram.

   • Concept: Applauding people joining fitness or wellness activities.

   • Can use green screen or videos of classes in the background.

   • Flexible messaging – e.g., celebrating clients, early risers, or supporters.

2. Black & White to Color Transformation

   • Simple 5-second reel using CapCut.

   • Message: “Feeling meh?” → Transformation → “Get energized!”

   • Used to showcase classes or encourage sign-ups.

3. Client Journey Reel

   • Shows clients’ internal struggles before joining a class.

   • Transition from hesitation (on the sofa) to joy in the studio.

   • Real comments and reactions used for social proof.

📱 Quick Tip: Use Instagram Stories Strategically

• Post one promotional story per day to highlight:

  • Classes, courses, email lists, or any upcoming events.

• Increases engagement and visibility.

• Especially useful if you’ve not posted any stories lately.

🖥️ Leverage Blogging & YouTube for Longevity

• Why blog?

  • Content on social media disappears; blog posts last.

  • Google and AI tools (like ChatGPT) crawl blogs more than social feeds.

• Blog Strategy Tips:

  • Embed YouTube videos in blog posts for extended reach.

  • Use keywords in titles and posts (e.g., “Best Pilates Class in Derbyshire”).

  • Turn social posts into permanent blog entries.

• Tools and Setup:

  • WordPress with Elementor used for blog creation.

  • Categories organized for long-term searchability (e.g., Aqua, ChatGPT, Kids).

🔄 Efficient Workflow Suggestions

• Weekly routine:

  • Recycle social media content into blog posts.

  • Schedule blogs using your CMS (e.g., WordPress).

• Benefit:

  • Less pressure to constantly create.

  • Greater visibility and leads from long-lived content.

✅ Final Thoughts

• Emphasis on “sweating your assets” – make the most of every piece of content.

• Encourage group members to share their reels and learn from each other.

• Reminder of regular 7:30 AM live sessions for content ideas and support.