Thursday 15th May Business Briefing importance of building a newsletter

📧 Importance of Building a Newsletter

• Host emphasizes creating and maintaining an email list using tools like MailerLite or Mailchimp.

• Recounts urging this for over 15 years.

• Email lists are a must-have for audience building and business growth in changing social media landscapes.

• Social platforms like Facebook are reducing organic reach, making newsletters more crucial.

💡 Newsletter Tips and Tools

• Start simple with a weekly email based on your passions.

• Use AI tools (e.g., ChatGPT) to polish your writing but retain your voice.

• Create engaging content: wellness tips, product reviews (e.g., sunscreen), or fitness insights.

• Highlighted example: researching and sharing info on clean sunscreens increased newsletter open rates.

🛠️ Technical & Content Advice

• Teach how to set up landing pages and email automations using MailerLite.

• Encourage using topics you care about to keep newsletters authentic and engaging.

• Use automation to deliver past newsletters to new sign-ups.

• Examples include newsletters on topics like vertigo, insulin resistance, or recipes.

🎬 Social Media Strategy & Edits App

• Demonstrates how to create 2-scene reels using the Edits App.

• Video tip: record one scene, transition (clap/snap), and another scene in new outfit or location.

• Add trending music, keep transitions smooth, and repurpose content across platforms.

• Shares how to edit and sync clips inside the app for impactful storytelling.

🎯 Marketing Strategy Recap

• Your social content should serve three goals:

  1. Build audience.

  2. Grow mailing list.

  3. Sell products/services (e.g., classes, retreats).

• Call to action: Decide the intent of every post or video.

✅ Homework from the Host

• Set up your newsletter this week.

• Choose a platform, build a landing page, and write your first edition.

• Share what you’re working on and get help if needed via comments/chat.