Thursday 22nd May Business Briefing Testimonial Reels

Opening & Engagement

• Friendly welcome and informal chat with viewers.

• Encouragement and feedback about Instagram Reels performance.

• Mentions new commercial dance music (Gobi 16) on the Pure Energy app as inspiration for choreography.

Social Media Tip: Testimonial Reels

• Problem: Testimonials can seem dull and lack visual appeal.

• Solution: Create dynamic reels featuring real testimonials.

  • Ask for comments/testimonials in Facebook groups.

  • Take screenshots of each comment.

  • Crop each one neatly.

  • Record a simple video of yourself pointing in different directions.

  • Use the “Overlay” tool in the Edits app (or CapCut) to place each testimonial on screen when you point.

  • Choose uplifting background music to match the vibe.

  • Repeat for all testimonials.

• Bonus Tip: Save your testimonials for future use and combine multiple in a new creative reel.

Homework Assignment

• Create your own testimonial reel using the method above.

• Suggested music: Natasha Bedingfield’s “These Words,” or anything trending and upbeat.

Google Marketing Strategy

• Discusses setting up and optimizing Google Business Suite:

  • Add multiple blog posts daily to boost visibility.

  • Connect WooCommerce shop to display products in Google search.

  • Collect Google Reviews:

    • Use your Google review link in WhatsApp or Facebook groups.

    • Generate a QR code for reviews and display it in class.

    • Higher review count increases Google ranking and visibility.

• Tip: Trustpilot is good, but Google Reviews have more impact on search.

Marketing Philosophy

• Blend short-term social media tactics (e.g., daily reels) with long-term strategies (Google SEO, blog content).

• Goal: Let your website and Google presence work in the background bringing new leads over time.