Tuesday 1st September Business Briefing Business focus and goals

Business focus and goals

• Decide exactly what you want to achieve between now and Christmas.
• Identify your main priority for the next 30–90 days.
• Choose what specifically needs filling: community classes, workshops, events, online programmes, challenges or PT.
• Set a financial target for September, October and November.
• Work backwards: calculate how many clients/class places you need to hit that target.
• Avoid being distracted by what other fitness professionals are doing.

Productivity

• Schedule dedicated blocks for important business tasks.
• Examples: website updates, blogs, booking systems, content creation or leaflet distribution.
• Turn off notifications during focused work.
• Finish existing projects rather than continually starting new ones.
• Ask: “Is this taking me closer to my goal?”

Sustainable business planning

• Consider four areas alongside business:
• Health and physical/mental wellbeing
• Wealth and income growth
• Family and relationships
• Fun and interests outside work
• Build regular phone-free time into the week.
• Create a business that supports your lifestyle rather than causing burnout.

Local/offline marketing

• Traditional “analog” marketing is becoming valuable again.
• Use leaflets, flyers, postcards and QR codes.
• Distribute locally and door-to-door.
• Use banners/sandwich boards outside classes.
• Approach WI groups, community organisations and local businesses.
• Offer talks in supermarkets or workplaces.
• Partner with coffee shops and other local businesses.
• Work with local charities for events and PR.
• Combine old-school local marketing + digital marketing.

September opportunities

• Use relevant awareness campaigns to create timely events and content.
• September: perimenopause awareness.
• October: menopause awareness.
• Consider menopause talks, workshops, programmes and educational events.
• Use awareness dates as hooks for marketing.

Search, blogs and AI visibility

• People increasingly use AI tools to search for local services.
• Build a strong digital footprint so your business can be discovered.
• Publish location-specific blog posts.
• Example: “Pilates classes in [town/village].”
• Create separate content targeting nearby towns and areas.
• Write posts explaining each class you offer.
• Include current timetables and booking information.
• Update your Google Business profile with the same information.
• Use AI to help draft search-focused blog content.

Social media

• Test what currently produces enquiries rather than blindly following trends.
• Facebook Lives are currently generating strong engagement for the presenter.
• One recent Live generated four workshop bookings.
• Talking-to-camera “YAP” videos remain recommended.
• Consider 5 Lives or talking-head videos per week.
• Instagram carousels are performing well.
• Create a carousel showing each class/day in your September timetable.
• End with a clear CTA such as “Comment SEPTEMBER.”
• Repurpose useful content across Facebook, Instagram and YouTube where practical.
• Don’t spend hours editing social content.

Key takeaway

• Get back to basics: one clear goal, scheduled focused work and consistent marketing.
• Prioritise actions that directly generate bookings and revenue.
• Combine personal-brand video, social media, searchable blogs, Google Business and offline local promotion.
• September–November should be strong revenue months, so identify gaps now and take focused action to fill them.