Wednesday 14th May business briefing Social Media & Reels Strategy

🎯 Main Topic: Social Media & Reels Strategy for Fitness Professionals

👋 Community Engagement

• Welcomes participants and chats with regular attendees.

• Encourages interaction via comments and group sharing.

• Promotes participation in the ongoing Reels Challenge.

📱 Social Media Strategy Tips

• Reels Strategy: Focus on consistent, engaging content to grow reach.

• Top Goals:

  • Attract new followers.

  • Turn viewers into email subscribers or clients.

  • Showcase community engagement (e.g., in-person class participation).

• Content Types Suggested:

  • Face-to-camera intros.

  • Class recordings.

  • Collaborations with clients.

  • Simple split-screen transitions.

🎬 Reels Content Ideas

• Clapping Reel: Easy and effective.

• Kick Transition Reel:

  • Kick the phone/camera, cut to a new scene.

  • Use trending music for engagement.

• Multiple Location Transition:

  • Move camera in one direction and appear in different settings.

• Fitness Class Clips: Showcasing community, laughter, and joy.

🧠 Creativity and Motivation

• Build confidence in creating Reels.

• Reuse B-roll footage when energy is low.

• Give yourself time limits for content creation.

• Encourage filming fun transitions or storytelling styles (e.g., “before class” vs. “at class”).

✉️ Newsletter & Mailing List with MailerLite

• Why MailerLite?

  • Free for small lists.

  • Easy to set up forms and automation.

• Quick Setup Demo:

  1. Create a group for email subscribers.

  2. Build and customize a form (name, email, phone).

  3. Get a link to share or embed on a website.

  4. Set up automation to send welcome emails.

🛠 Practical Marketing Tactics

• Use hooks like:

  • “One mistake you’re making…”

  • “Three things I wish I knew…”

  • “Three tips for staying hydrated today”

• Value content: Wellness, tips, mindset, etc.

• Focus on quality over quantity for Reels/posts.

💬 Closing Thoughts

• Reels and newsletters are fun, impactful tools for growing fitness businesses.

• Stay consistent and creative.

• Join tomorrow’s Fitness Pilates MenFitage session.