Wednesday 21st May Business Briefing Maximising Social Media Reels for Engagement and Business Growth

📣 Topic: Maximising Social Media Reels for Engagement and Business Growth

🎯 Main Takeaways

1. Reels and Algorithm Basics

• Reels are pushed to users based on content relevance, not followers.

• Early engagement is key to having the algorithm expand the reel’s reach.

• Instagram and Facebook prioritize short, engaging videos.

2. Tactics to Boost Reel Performance

• Pre-Post Strategy: Add teaser notes or stories 5–10 mins before posting.

• Utilize Story Notes: Use Instagram/Facebook “notes” to draw attention.

• Share in WhatsApp or Facebook groups for early interaction and comments.

3. Boosting and Reposting

• Test boosting successful reels for £1 to followers and friends-of-followers.

• Save reels to folders for future reposting — even weeks or months later.

• Repost across platforms: Facebook, Threads, YouTube Shorts, and LinkedIn.

🔁 Content Creation Tips

• Use tools like Edits app for quick creation and cross-posting.

• Apply time limits to reel creation to avoid overediting.

• Cross-post to maximize exposure, but beware of music licensing issues (e.g., on TikTok).

• Categorize reels:

  • Top of funnel (awareness & engagement)

  • Middle of funnel (education, coaching)

  • Bottom of funnel (sales & conversions)

🧰 Technical & Practical Advice

• Use a consistent posting schedule and track analytics.

• Create eye-catching reels: try “pointy posts,” transitions, black & white effects.

• Build a library of reusable content with B-roll and evergreen posts.

• Utilize external hard drives or Dropbox to manage file storage.

💼 Business Strategy Insights

• Plan posts that spark conversation or light controversy (e.g., Aldi reformer).

• Track performance: what time/day performs best?

• Convert reel views into sales by linking to newsletters, courses, or landing pages.

• Remain patient: many users purchase last-minute, so market consistently to the end.

📌 Homework for Viewers

• Try a “pointy post” if you haven’t.

• Organize saved reels into folders for reuse.

• Review analytics to see what’s converting or resonating.

• Keep marketing until the final moment of your launch.