September Is the Perfect Time to Launch Your MenoFit™ Classes

If you have been thinking about launching or relaunching your MenoFit™ classes, courses or workshops, now is a fantastic time to put your plans into action.

With September bringing increased awareness around perimenopause and Menopause Awareness Month and World Menopause Day coming up in October, the next few weeks provide a great opportunity for fitness professionals to start conversations and increase the visibility of exercise and wellbeing support for women in midlife.

Women are actively looking for accessible ways to become stronger, improve their fitness, increase mobility, develop healthier habits and connect with supportive communities throughout perimenopause, menopause and beyond.

So, are you ready to launch or relaunch your MenoFit™ programme differently this autumn?

NEW: MenoFit™ Launch Lab

How to Launch, Market and Grow Your MenoFit™ Programme

1st September at 1pm – Online

The MenoFit™ Launch Lab is a practical business-building workshop designed for fitness professionals who want to turn their menopause fitness education into successful classes, workshops, courses and online programmes.

Whether you are already a certified MenoFit™ Instructor or you are considering completing the MenoFit™ Teacher Training Course, the Launch Lab will give you fresh ideas and a clear strategy for moving your programme forward.

Why Is Now Such a Good Time to Launch MenoFit™?

There is an increasing conversation around women’s health in midlife, and women are looking for practical support that fits into everyday life.

For fitness professionals, this creates an opportunity to develop programmes that combine exercise with education, healthy lifestyle habits and community.

Your MenoFit™ offering doesn’t have to be just another weekly fitness class.

You could create a complete ecosystem of MenoFit™ services within your business.

You might launch a beginner-friendly introductory workshop that progresses into a four-week programme.

You could create a MenoFit™ Lifting Club focusing on progressive strength training.

You could offer menopause fitness talks to local businesses and community organisations.

You might run monthly workshops, masterclasses, online programmes, challenges or memberships.

There are so many ways to take the MenoFit™ concept and develop something that works for your audience and your business.

What Will We Cover in the MenoFit™ Launch Lab?

During this practical workshop, we’ll explore:

• How the women’s wellness and menopause market is changing
• How to position MenoFit™ for women during perimenopause, menopause and post-menopause
• Creating a clear and compelling MenoFit™ offer
• Launching a MenoFit™ community class or lifting club
• Running menopause fitness workshops, masterclasses and special events
• Creating online MenoFit™ programmes, challenges and memberships
• Developing four-week, six-week and longer-term programmes
• Combining exercise, strength training, mobility and healthy lifestyle habits
• Using educational talks to attract and support new clients
• Running beginner-friendly taster sessions and introductory workshops
• Creating short programmes that lead into regular classes or memberships
• Marketing MenoFit™ through social media, email and local promotion
• Creating content that connects with midlife women
• Pricing your classes, courses, workshops and packages
• Developing additional income streams through MenoFit™
• Building partnerships with businesses, leisure centres and community organisations
• Exploring corporate menopause wellbeing opportunities
• Creating your individual MenoFit™ launch or relaunch plan

Think Beyond the Weekly MenoFit™ Class

One of the biggest opportunities we will explore in the Launch Lab is thinking differently about how you deliver MenoFit™.

Instead of simply advertising:

“New menopause fitness class starting Monday.”

Think about creating an introductory experience.

For example:

MenoFit™ Menopause Fitness Workshop

Run a 60–90 minute workshop introducing women to strength training, mobility, healthy habits and exercise during midlife.

At the end of the workshop, invite participants onto your four or six-week MenoFit™ programme.

From there, they could progress into your regular weekly MenoFit™ class, Lifting Club or membership.

You are creating a pathway rather than trying to sell one class.

Take MenoFit™ Into Your Local Community

Autumn is also a great time to start building local partnerships.

Think about the organisations already connected with the women you want to reach.

Local businesses, employers, leisure centres, gyms, community groups, women’s networking organisations and wellbeing providers could all provide opportunities.

You could offer an introductory menopause wellbeing talk, a lunchtime MenoFit™ session, a workshop or a short workplace programme.

These partnerships can help you reach completely new audiences beyond your existing fitness clients.

Create Your Autumn MenoFit™ Campaign

Use September and October as your launch window.

Start talking about perimenopause and menopause.

Create educational content.

Contact local organisations.

Run a taster.

Host a workshop.

Launch a short programme.

Start your MenoFit™ Lifting Club.

And most importantly, create a clear pathway showing women exactly how they can continue working with you.

You don’t need to launch everything at once.

Choose one clear MenoFit™ offer, decide who it is for and create a focused campaign around it.

Join the MenoFit™ Launch Lab

If you want fresh ideas, practical marketing strategies and a clear plan for growing your MenoFit™ offering this autumn, join us for the:

MenoFit™ Launch Lab
How to Launch, Market and Grow Your MenoFit™ Programme
1st September at 1pm – Online

Come away with ideas you can implement immediately and your own MenoFit™ launch or relaunch plan.

Ready to get started?

CLICK HERE for booking information and let’s get more MenoFit™ classes, workshops and programmes out into our communities this Autumn.