Thursday 6th Feb Business Briefing Building on Packing Your Community Classes, Events & digital products

Thursdays Briefing NOTES

Introduction & General Updates

• Good morning, everyone! Another action-packed week has flown by, and I’ve shared loads of business and marketing strategies to help you grow your community fitness classes.
• Today, I want to check in and see how things are going for you. Are your community classes thriving, or are you struggling to fill them? Let’s go through some key tips.

Key Topics I Covered

1. Filling Your Community Classes

• The first step is to get your in-person classes full before expanding elsewhere.
• If a class isn’t working, now is the time to tweak things – whether it’s the timing, pricing, or venue.
• Always use a waiting list before committing to a venue to gauge interest.
• If you’re struggling, it’s likely a visibility or marketing issue, not a reflection of you as an instructor!

2. Expanding into the Online Space

• If your in-person classes are thriving, now is the time to create a digital product.
• Start small – just one online class that people can buy and do at home.
• This isn’t about building a huge membership site; it’s about creating another revenue stream alongside your in-person classes.

3. Running and Promoting Fitness Events

• If your classes are full, the next step is to host an event – perhaps a Pilates & Brunch, a fitness social, or even a charity fundraiser.
• People love experiences, and these events can bring in extra revenue while strengthening your community.
• Make sure you’re geotagging your location on Instagram and Facebook so local people can find you!

4. Social Media, Visibility & Engagement

• One of the biggest mistakes I see is people not explaining their classes clearly.
• Create a video where you introduce yourself, explain what your class is about, and who it’s for. No jargon! Make it clear and simple.
• Regularly post testimonials and success stories to build trust.
• If you use Facebook or Instagram for marketing, make sure your location is visible in your bio so people know where to find you.

Final Thoughts

• Fill your community classes first – if they’re not working now, they won’t work in a few months.
• Use social media effectively to be visible and attract new members.
• Experiment with your schedule – a small time change can make a big difference.
• Host events to create an extra income stream and deepen connections with your clients.
• Be consistent in your marketing – tell people exactly what you do and make it easy for them to book.