Thursday 9th April Briefing Feedback Forms

Feedback Forms (Core Focus)

• Use feedback forms after classes to collect client insights
• Keep forms simple but targeted to each class type (e.g. Pilates, Zumba, reformer)
• Gather key data:
  • Where clients found you
  • Where they live and how far they travel
  • Their goals and motivations
  • Their experience and satisfaction
• Use responses to improve classes and tailor marketing

Key Questions to Include

• Contact details (name, email)
• Medical and health information (PAR-Q style questions)
• Fitness goals and desired outcomes
• Class experience feedback (rating, enjoyment, difficulty)
• How they discovered your business
• Interest in future offers (online classes, retreats, pop-ups)

Tools & Setup (Google Forms)

• Use Google Forms (free and easy to set up)
• Start with templates or duplicate existing forms
• Choose answer formats:
  • Short answer
  • Paragraph
  • Multiple choice
• Customize with branding and images
• Share via link (email, WhatsApp, etc.)
• Enable “anyone with the link” access

Using the Data

• View responses in dashboard or export to spreadsheets
• Identify trends in client behavior and preferences
• Use feedback as social proof in marketing
• Adjust services based on real client needs
• Build targeted campaigns using client goals and language

Using AI to Help

• Use ChatGPT to generate feedback questions
• Potential to automate form creation (advanced workflows)
• Quickly create structured, professional surveys

YouTube Marketing Strategy

• Upload both short-form (reels) and long-form videos
• Treat YouTube as a search engine
• Use keyword-rich titles based on what people search
• Add detailed descriptions with links to classes/services
• Post consistently to build a searchable content library
• Repurpose class clips as promotional content

Search & Visibility Tips

• Use location-based keywords (e.g. “Pilates in [area]”)
• Create multiple videos targeting different search terms
• More content = higher chances of being discovered
• YouTube content can outperform paid ads over time

Overall Takeaways

• Collecting data is essential for business growth
• Feedback forms are a powerful but underused tool
• Consistent content + smart SEO improves visibility
• Small, simple systems can produce long-term results