Wednesday 8th April Briefing Marketing & Business Growth Ideas

Marketing & Business Growth Ideas

• Focus on filling classes through both digital and in-person strategies
• Identify what you’re currently promoting (classes, courses, events, PT)
• Prioritise “bums on seats” by targeting specific offerings

Collaboration Strategy

• Build relationships with local professionals:
  • Physiotherapists
  • Osteopaths
  • Chiropractors
  • Massage therapists
• Introduce yourself via message before առաջարկing collaboration
• Offer referrals to create mutual benefit
• Follow up even if no immediate response

Local Networking

• Connect with local businesses (hairdressers, beauty salons, etc.)
• Use “digital word of mouth” via comments and social engagement
• Visit new studios or businesses and introduce yourself in person
• Leverage existing relationships for promotion opportunities

Community Building

• Create free groups:
  • WhatsApp group
  • Facebook group
• Use groups to:
  • Share timetables
  • Promote last-minute spaces
  • Encourage private messages for bookings
• Expect more private enquiries than public comments

Blog & SEO Strategy

• Regularly update blogs to attract local clients
• Use keywords (location + service) consistently
• Keep blogs simple and functional rather than perfect
• Add:
  • Class details
  • Dates
  • Short bio
  • Images

Using AI for Content

• Use AI tools to:
  • Generate blog ideas
  • Create SEO-friendly titles
  • Draft blog content
• Edit content to match your voice

Google Business Optimisation

• Post blogs or updates on your Google Business profile
• Add:
  • Class information
  • Keywords
  • Images
• Use posts to increase visibility in local search

Onboarding & Client Experience

• Create simple onboarding PDFs for new clients
• Include:
  • Location details
  • What to expect
  • What to bring
• Use templates (e.g. Canva) and refine over time