Monday 13th April business briefing ACSM Guidelines

Main Theme

• Focus on using current fitness trends and tools to grow a fitness business
• Emphasis on simple, effective marketing and content strategies

Strength Training Insights (ACSM Guidelines)

• New guidelines based on 137 studies and 30,000+ participants
• Strength training is essential for overall health
• Effective training can be:
  • Shorter in duration
  • Done as little as twice per week
• Key principle: overload major muscle groups
• Can use any equipment:
  • Bodyweight
  • Bands
  • Kettlebells
• Opportunity to educate clients and build authority using research

Content & Marketing Strategy

• Use new research to:
  • Create blog posts or social content
  • Position yourself as an expert
• Example strategy:
  • Post about ACSM guidelines
  • Ask users to comment a keyword (e.g., “blog”)
  • Send them a link to your content or services
• Tie content into seasonal offers (e.g., summer fitness programs)

ManyChat Automation Tool

• Automates responses to comments and messages
• Works with Facebook and Instagram
• Key features:
  • Auto-reply to keyword comments
  • Sends links via DM instantly
  • Boosts engagement → improves algorithm reach
• Benefits:
  • Saves time
  • Increases visibility and interaction
• Free version available (limited features)

Offers & Business Strategy

• Keep offers simple and clear
• Examples:
  • Fixed-term program (e.g., 4 weeks half price)
  • Class bundles (e.g., buy 3 sessions)
• Avoid too many options—focus on one strong offer

Social Media Content Ideas

• Create a “day in the life” post
• Capture moments throughout the day:
  • Work setup
  • Classes
  • Personal routine
• Turn into:
  • Carousel post
  • Short video/reel
• Aim for authentic, behind-the-scenes content