Monday 14th July Business Briefing Pop ups and hybrid models
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Emphasis on pop-ups and hybrid models
The speaker encourages combining in-person community classes with seasonal online programs. Pop-ups—short-term, themed fitness events—are highlighted as effective for engaging both current and former clients. -
Running themed mini-programs
She shares her experience running successful 5-day programs like “Midsection Meltdown” with daily videos and short talks on topics such as stress, hydration, strength training, and gut health. -
Making use of underused venues
The idea of using cricket grounds, parks, or community halls for fitness pop-ups is recommended. Often overlooked venues can offer excellent and affordable locations. -
Simple and nostalgic events work best
Clients appreciate simple, one-class events, especially those that bring back nostalgic formats like classic aerobics. Keeping the format straightforward encourages participation. -
Personal outreach as a marketing strategy
Messaging former clients individually and asking them to spread the word proved effective. This “hand-to-hand” marketing approach was key in drawing a crowd. -
Offline classes boost social engagement
Pop-up classes generate valuable content for social media. Posts from these events have gone viral, boosting visibility and engagement. -
Tactical planning for seasonal engagement
Monthly events planned around the calendar (e.g., back-to-school in September, candlelight Pilates in winter) offer recurring engagement opportunities. -
Scouting for venues through community and social media
Reaching out to local councils, landowners, or even clients who own property can uncover potential pop-up locations. Using social media to ask for venue suggestions is effective. -
Clear call-to-action for fitness professionals
The session ends by urging fitness business owners to plan summer events, explore new formats, and leverage social media to enhance client engagement and business growth.
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5- and 7-day programs: These short formats are repeatedly proven to be effective, offering quick health and fitness benefits with high engagement.
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Attendance by older clients: Individuals in their late 70s attended the pop-up class, highlighting the lasting impact and loyalty generated through long-term relationships in community fitness.
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Monthly planning model: Scheduling one class per month (August–November) strikes a balance between consistency and flexibility, boosting income and community connection without overwhelming logistics.