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  • Monday 14th July Business Briefing Pop ups and hybrid models

    Video Details

    Video Length:

    10 – 30 Minutes

    Category:

    Date:

    July 14, 2025
    Notes / Rachel's Recap
    • Emphasis on pop-ups and hybrid models
      The speaker encourages combining in-person community classes with seasonal online programs. Pop-ups—short-term, themed fitness events—are highlighted as effective for engaging both current and former clients.

    • Running themed mini-programs
      She shares her experience running successful 5-day programs like “Midsection Meltdown” with daily videos and short talks on topics such as stress, hydration, strength training, and gut health.

    • Making use of underused venues
      The idea of using cricket grounds, parks, or community halls for fitness pop-ups is recommended. Often overlooked venues can offer excellent and affordable locations.

    • Simple and nostalgic events work best
      Clients appreciate simple, one-class events, especially those that bring back nostalgic formats like classic aerobics. Keeping the format straightforward encourages participation.

    • Personal outreach as a marketing strategy
      Messaging former clients individually and asking them to spread the word proved effective. This “hand-to-hand” marketing approach was key in drawing a crowd.

    • Offline classes boost social engagement
      Pop-up classes generate valuable content for social media. Posts from these events have gone viral, boosting visibility and engagement.

    • Tactical planning for seasonal engagement
      Monthly events planned around the calendar (e.g., back-to-school in September, candlelight Pilates in winter) offer recurring engagement opportunities.

    • Scouting for venues through community and social media
      Reaching out to local councils, landowners, or even clients who own property can uncover potential pop-up locations. Using social media to ask for venue suggestions is effective.

    • Clear call-to-action for fitness professionals
      The session ends by urging fitness business owners to plan summer events, explore new formats, and leverage social media to enhance client engagement and business growth.

    • 5- and 7-day programs: These short formats are repeatedly proven to be effective, offering quick health and fitness benefits with high engagement.

    • Attendance by older clients: Individuals in their late 70s attended the pop-up class, highlighting the lasting impact and loyalty generated through long-term relationships in community fitness.

    • Monthly planning model: Scheduling one class per month (August–November) strikes a balance between consistency and flexibility, boosting income and community connection without overwhelming logistics.

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