Monday 9th February briefing

Weekly supporter briefing focused on ideas, planning, and community growth

Reflection on the success of recent step masterclasses and how attendance has grown over time

Recommendation to run themed or nostalgic events (e.g. step classes) as strong revenue and visibility drivers

Use of simple printed welcome or thank-you cards to encourage post-class bookings and personal connection

Promotion of follow-up after events and classes, including emails, texts, testimonials, and reviews

Planning ideas for International Women’s Day, including reformer classes, walks, coffee meet-ups, or collaborations

Suggestion to create community-based events rather than only fitness classes

Idea to run outdoor sunrise or sunset reformer sessions when weather improves

Discussion of recent Instagram changes where only the first caption line is visible

Emphasis on writing strong opening lines and hooks for Instagram posts

Encouragement to ask questions in captions to drive comments and engagement

Suggestion to plan weekly themes or short content series for social media

Example of using recycled content such as step choreography or exercise series

Introduction of a “100 Class Club” concept to reward consistency and build loyalty

Importance of celebrating milestones to strengthen community connection

Reminder to communicate weekly schedules clearly across platforms

Encouragement to review customer experience from booking to post-class follow-up

Prompt to update newsletters, lead magnets, Google My Business, and pinned posts regularly