Thursday 17th July Business Briefing

Live check-in and community updates
The session begins with casual greetings and updates from members of the fitness and wellness instructor community. Many share details about current projects, local classes, and workshops.

Encouragement for digital course creation
Emphasis is placed on the importance of creating and marketing digital fitness courses, with success stories like the “5-day midsection meltdown” program, which yielded sales through minimal ad spend.

Workshop planning strategies
Suggestions include creating Pilates and intro-level technique workshops. Ideas for content, marketing approaches, and using Canva and ChatGPT to generate digital manuals are discussed.

Hybrid business models and pop-up events
The speaker highlights a successful transition to hybrid models combining online and community-based events, including summer clubs and seasonal offerings.

Innovative class ideas and structure
Ideas like back care basics, twilight sessions, female core training, and retro aerobic sessions are suggested. These are framed as short, appealing workshops that diverge from standard class timetables.

Partnering with local businesses
Advice is given on collaborating with local cafes or hotels to enhance event experiences (e.g., wellness mornings ending with brunch).

Event timing and seasonal planning
September is recommended as an ideal time for launching new programs. October is highlighted for menopause awareness events, and November for 30-day sprints. Candlelight sessions are pitched for December.

Marketing tactics and naming ideas
The importance of naming, theming, and visually branding events is emphasized. “Boot camp basics” and “beginners bodycom” are proposed as softer alternatives to intimidating names.

Pre-booking strategies
It’s advised to get all event dates published early to encourage bulk bookings and early cash flow. Bundled offers and early bird pricing are also encouraged.

Community engagement and momentum
Real examples are shared, including a sold-out retreat abroad, showing how consistent social presence and word of mouth can build strong attendance.