Thursday 26th March Briefing email marketing and AI part 4 digital flyers

📧 Email Marketing Strategy

• Focus on consistently building your mailing list — it takes time but is essential
• Actively promote your newsletter (don’t just leave it on your website)
• Use social media, stories, local groups, and short videos to drive sign-ups
• Treat your newsletter like a product you’re selling

📰 Two Types of “Digital Flyers”

• 1. Regular Newsletter (relationship-building)
  • Friendly intro (“soft” personal update)
  • Valuable content (tips, recipes, workouts, etc.)
  • Community updates (what’s happening in classes)
  • Clear offer at the end (single focused CTA)
• 2. Promotional Email (sales-focused)
  • Clear, simple design (often made in Canva)
  • Strong copy (refined with AI tools like ChatGPT/Claude)
  • Very obvious call-to-action buttons
  • Reduce friction: fewer clicks = more conversions

🎯 Key Marketing Principles

• Consistency is more important than perfection
• Always include a clear “next step” (CTA)
• Limit the number of clicks required to purchase or sign up
• Use AI tools to refine messaging and content

🔳 QR Codes (Top Tip)

• Create QR codes easily using Canva tools/apps
• Link QR codes to:
  • Newsletter sign-up pages
  • Review pages (Google/Trustpilot)
  • Event bookings or offers
• Use QR codes:
  • On printed materials (flyers, posters, cards)
  • In classes (ask for reviews immediately)
  • Across social media

⭐ Reviews = Growth Lever

• Actively collect reviews (don’t wait passively)
• Ask in the moment (e.g., right after class)
• Reviews improve:
  • Google visibility
  • AI search recommendations
  • Trust and conversions

📄 Onboarding Experience

• Create simple onboarding PDFs or slide decks (via Canva)
• Include:
  • What members get
  • How to access content
  • Key info about classes/services
• Repurpose slides into social content

💡 Creative Marketing Ideas

• Run charity-based events to attract new customers
• Invite local groups (PTAs, businesses, etc.) to try sessions
• Partner with local businesses (hairdressers, etc.) for referrals
• Focus on word-of-mouth marketing — still one of the most powerful channels

🚀 Big Picture Takeaway

• Combine:
  • Email marketing
  • QR codes
  • Reviews
  • Social media
  • Word of mouth
• → This creates a self-sustaining lead generation system