Tuesday 15th July Business Briefing Online course creation

Online course creation as a scalable model
The speaker emphasizes turning live classes into evergreen, step-by-step programs. These can be reused and marketed continuously to new audiences.

Modular program structures for different fitness levels
She suggests designing tiered programs such as beginner, intermediate, and advanced in various niches like Pilates or strength, with part one, two, and three follow-ups.

Low-tech setup can still be highly effective
Programs can be hosted on websites with plugins like WP Courses or even simply organized in Facebook groups. Mailorite is also proposed as a possible tool.

Successful use of AI and automation
The speaker uses AI to help with landing pages, automation tools like ManyChat, and Meta’s AI-targeted boosts to promote her 5-day “Midsection Meltdown” program.

Authenticity over polish in marketing
A casual, unscripted live video performed better than expected. She underscores that polished content is no longer necessary—natural delivery is more relatable.

Small ad budget, meaningful results
A £3/day boosted post targeting women 55+ resulted in six new client signups overnight—validating this cost-effective strategy.

Emphasis on testing and tracking performance
Continuous experimentation with live timings, graphics, and ad content is recommended to find what resonates with different audiences.

Program funnel strategy
Each short program acts as a funnel to attract new customers, with automated emails, bonus access to online studio, and gradual conversion to long-term members.

Scalable sales system using Facebook live and comments
Using simple calls-to-action like “comment midsection meltdown” in a boosted live video builds momentum and automates lead generation through Messenger.

Encouragement to create personalized versions
The briefing motivates viewers to build their own 5- or 7-day programs, share outcomes, compare notes, and collaboratively refine what works.

£3 per day boost resulted in 6 sign-ups overnight, showing high ROI for minimal spend.

41 comments and 3,500+ views on a casual, unscripted Facebook Live highlight how organic-style marketing can outperform professional content.

Price point of £17 per program, down from £30, creates an appealing entry for new leads while delivering revenue.