Tuesday 20th May Business Briefing Quick Reel Tips (Edits App Tutorial)

🏋️‍♀️ Hot Topic: Aldi Reformer Discussion

• Upcoming Launch: Aldi reformer available in stores from the 25th.

• Price Point: ~£149, significantly cheaper than brands like Align (over £2,500).

• Key Concerns:

  • Spring tension quality.

  • Overall build and durability.

  • Potential for use in teacher training and home practice.

• Community Buzz: Lots of chatter, people eager to test and review it.

🧑‍🏫 Pilates Teacher Training Insights

• Practice Hours:

  • Required for both Level 3 and Fitness Pilates certifications.

  • Can be done in studios or at home (must be logged or filmed).

• Teaching Note: Instructors coach from the floor, not on the reformer itself.

📱 Social Media & Marketing Strategy

💡 Maximizing Content Reach

1. 4-Level Funnel Strategy:

   • Step 1: Post on social media (Instagram/Facebook).

   • Step 2: Upload to YouTube for long-term visibility.

   • Step 3: Write a blog post around the video topic.

   • Step 4: Post blog link on Google My Business for SEO.

2. Why This Matters:

   • Content on YouTube and blogs lasts longer than social posts.

   • Helps local SEO and reaches people not following on social.

3. Blog & Google Tips:

   • Repurpose newsletters and reels into blog content.

   • Link each blog to your Google My Business profile.

   • Build keyword-rich, searchable archives.

🎥 Quick Reel Tips (Edits App Tutorial)

• B-Roll Strategy:

  • Record short clips (even walking) and overlay text.

  • Add trending audio and keep it quick.

• Pointy Reels:

  • Record directly in the app.

  • Use hand gestures to point at text pop-ups.

  • Include calls to action, class times, or announcements.

🔁 Homework & Action Steps

• Create a simple B-roll reel with overlaid text.

• Try a “pointy reel” with a trending track and call to action.

• Write a supporting caption with keywords and post on blog.

• Link it to your Google My Business.

🛍 Offers & Next Steps

• Supporters receive discounts on reformer training.

• Encouragement to review Aldi reformer once purchased.