Wednesday 11th March business briefing AI & Canva

Overview

• Part of a series on using AI (ChatGPT) and Canva for marketing and business growth.

• Focus on improving content creation, SEO, and social media efficiency for local service businesses.

Key Mindset

• Start creating even if it’s imperfect.

• The first attempt will be slow, but speed and quality improve with repetition.

• Templates make content creation much faster over time.

Creating Better Photos for Canva Content

• Take intentional photos for marketing graphics.

• Use the rule of thirds:

  • Place your face or body in the lower third of the image.

  • Leave empty space for text overlays.

• Avoid photos where your face fills the entire frame because it leaves no space for text.

Good Photo Styles for Marketing

• Dynamic poses work better than standing straight.

• Examples of effective shapes:

  • Yoga poses

  • Exercise movements

  • Side-facing poses

  • Gestures where the hand points or presents space.

• These shapes make it easier to:

  • Add text

  • Create carousels

  • Design social posts.

Canva Template Workflow

• Create a base template in Canva.

• Then simply:

  • Swap images

  • Change text

  • Reuse the same design.

• This allows multiple posts to be created in minutes.

Using SEO to Generate Leads

• Websites should include a blog to attract search traffic.

• A blog helps turn a website into a 24/7 lead generation tool.

• People searching online for services will discover your business through SEO.

Finding SEO Keywords with ChatGPT

• Tell ChatGPT:

  • Your job

  • Your service

  • Your location.

• Example input:

  • “I am a Pilates instructor in [location]. What SEO keywords should I use?”

• ChatGPT will generate:

  • Keywords people search for

  • Local search terms.

Example Keyword Ideas

• Pilates classes in [town]

• Reformer Pilates near [location]

• Beginner Pilates classes

• Pilates for back pain

• Core strength Pilates classes

• Pilates for posture improvement.

Creating SEO Blog Posts

• Ask ChatGPT to write blog posts using those keywords.

• Example prompt:

  • “Create five SEO blog posts targeting Pilates clients in [location].”

• AI generates full blog articles instantly.

Benefits of SEO Blogging

• Attracts people already searching for your services.

• Reduces reliance on social media marketing.

• Builds authority in your local area.

• Can bring consistent leads over time.

Local SEO Strategy

• Create blog posts targeting nearby towns and villages.

• Example:

  • Pilates classes in [Town A]

  • Pilates classes in [Town B]

  • Pilates classes in [Town C].

• Even similar posts can work because they target different search locations.

Optimizing Blog Posts

Each blog should include:

• A featured image (created in Canva).

• A short bio about you.

• Information about your services.

• A clear call-to-action:

  • Book a class

  • Introductory offer

  • Contact details.

Creating Reels Quickly with Canva

• Canva includes pre-made reel templates.

• Process:

  • Choose a template.

  • Add video clips.

  • Add text.

• A reel can be created very quickly using templates.

Writing Social Media Hooks with ChatGPT

• Ask ChatGPT to generate hooks for posts or reels.

• Example prompt:

  • “Create 10 hooks for reformer Pilates classes in [location].”

Example hooks:

• Looking for reformer Pilates in [location]?

• New to Pilates? Try beginner-friendly classes.

• Struggling with back pain or poor posture?

• Want to feel stronger and more mobile?

How to Use Hooks

• Use the hook as the first line or reel text.

• Add details in the caption.

• This creates engaging content quickly.

Key Takeaway

• Use AI to handle:

  • writing

  • keyword research

  • hooks

  • blog creation.

• Use Canva to design visuals quickly.

• Together, they dramatically reduce time spent on marketing.