Wednesday 1st April business briefing Visibility Strategy (What Works Best)

Core Principle: Getting Customers Online

• Success isn’t about tech or equipment—it’s about attracting customers
• Visibility and clear communication are the foundation of any online business
• You must actively drive traffic from social media to your offer

Choose & Clarify Your Business Model

• Examples: Zoom classes, courses, memberships, hybrid (online + in-person)
• Be clear on what you’re selling before promoting it
• Keep offers simple and easy to understand

Visibility Strategy (What Works Best)

• Consistent live video (especially Facebook Live) is highly effective
• Short, frequent lives (even 5 minutes) build trust and visibility
• Pick a niche and show up consistently (example: seated workouts)

Social Media Content That Converts

• Go live regularly to build connection and trust
• Use:
  • Carousel posts (clear steps + strong hook + CTA)
  • Short reels with a hook + direction to caption
• Content should clearly show:
  • What you do
  • Who it’s for
  • What results people get

Sales Page Must Be Clear & Simple

• Clearly state:
  • What the program is
  • Who it’s for
  • What results to expect
• Use specific titles (e.g., “7-Day Back Care Program”)
• Include a short video introduction
• Ensure messaging matches your social posts (consistency)

Reduce Friction (Critical for Conversions)

• Make buying fast and easy (ideally 1–2 clicks)
• Use simple payment options (e.g., Apple Pay)
• Avoid complicated, confusing user journeys
• Test your own website experience regularly

Customer Journey (End-to-End)

• Social media → message/interaction → website → purchase
• Each step must feel consistent and easy
• Any confusion reduces conversions

Use Content Efficiently

• Repurpose live classes into:
  • Courses
  • On-demand programs
• One piece of content can serve multiple offers
• Build a library of reusable content over time

Offer Strategy Tips

• Short-term access (e.g., 4-week programs) works better than subscriptions
• Use these as a gateway into memberships
• Add bonuses (e.g., extra classes) to increase value

Marketing Foundations

• Combine multiple channels:
  • Social media
  • Email marketing
  • Blogs/SEO
  • YouTube
  • In-person promotion (flyers, events)
• Cross-promote everything (online ↔ offline)

Consistency Over Volume

• You don’t need to do everything
• Pick a realistic schedule and stick to it
• Consistency builds momentum and trust

Key Takeaway

• Keep everything:
  • Simple
  • Clear
  • Connected
• The biggest mistake: lack of clarity and poor user journey