Wednesday 9th July Business Briefing social media focus

 Social Media: What’s working now, and how to create content in record time. Let’s focus on visibility and making an impact.

• Emphasises the importance of B-roll: film simple, everyday activities to use later with captions in reels.

• Recommends creating a “B-roll” folder on your phone to store short, casual clips.

• Encourages regular filming of yourself doing exercises—especially outdoors while the weather is good.

• Suggests using the CapCut app (paid version recommended) for fast, high-quality reel editing with built-in transitions and templates.

• Advises crafting strong captions with clear calls to action, such as promoting a class or sharing expertise.

• Demonstrates turning a short exercise reel into a blog post and YouTube Short to maximize visibility.

• Recommends repurposing each video clip across blogs, YouTube, social media, and Google Business for broader reach.

• Proposes nostalgic 90s-themed workouts with trending music (e.g., Oasis) to appeal to current social media trends.

• Shares CapCut search tips: typing keywords like “workout,” “behind the scenes,” or “day in the life” brings up themed templates.

• Gives guidance for inclusive messaging when marketing to people using GLP-1 weight loss medication.

• Highlights Tina’s example reel that warmly invites GLP-1 users to build muscle and confidence through group classes.

• Stresses that fitness professionals should create welcoming, non-judgmental environments for people new to exercise.

• Recommends using blog posts with bios, internal links, and social links to drive SEO and web conversions.

• Encourages batch filming and quick editing to prepare a week’s worth of content in one session.

• Concludes with updates on HIT 52, Lift Lean, and Walk Fit programs and sets a content creation challenge for viewers.