Ideas for short Courses

Pilates-Focused Courses

1. Pilates Essentials for Beginners – A 4-Week Self-Guided Course
2. Fitness Pilates for Every Body – Inclusive Mat-Based Pilates Course
3. Pilates for Busy Women – 10-Minute Daily Routines
4. Menopause Pilates Series – Strength & Stretch for Midlife Women
5. Fitness Pilates Fusion – Pilates Meets Functional Training

🔹 Back Care & Posture Courses

1. Better Back Blueprint – 7 Days to a Stronger Spine
2. Back2Balance – A Back-Care & Core Strength Series
3. Posture Reset – Daily Movements for a Pain-Free Back
4. The Back Care Toolkit – Pilates-Based Home Programme
5. Desk to Mat – Pilates Back Care for Sedentary Workers

🔹 Abs & Core Courses

1. ABS – 15-Day Core Challenge
2. Midsection Meltdown – 10-Minute Daily Core Workouts
3. Pilates for Core Confidence – Build Strength from the Inside Out
4. Core Restore – For Women 40+ Looking to Strengthen & Tone
   

🔹 Mobility & Flexibility Courses

1. MOVE WELL – 7 Days of Daily Mobility Flows
2. Unlock Your Body – A Functional Mobility Mini Course
3. Stretch & Reset – Mobility for Stiff Bodies
4. Strong & Supple – A Pilates Mobility Series
5. Flex in 15 – Quick Daily Mobility Boosts

To make things easier, I’d also suggest exploring the following software, which many fitness professionals find useful for planning, scheduling, and managing sessions:

• Canva – Ideal for creating graphics, social posts, and marketing materials

• Zoom – For hosting online classes and meetings

• Streamyard for recording videos and courses

• Google Workspace (Docs, Sheets, Drive) – For organising documents, resources, and class plans

• Mailerlite – To keep in touch with your clients via email newsletters and create automations.

• Vimeo or YouTube – To host and share your workout videos securely

• Chat GPT for AI help

Workshop Notes 

Passive Income Webinar: How to Create & Sell Online Fitness Courses

Time Interval: 00:00:00 – 00:51:03

Summary

• Introduction to Passive Income and Digital Courses:
  The webinar opens by emphasising the power of passive income through digital products, particularly online fitness courses. The speaker highlights that anyone in the fitness industry with experience has valuable knowledge they can share in a step-by-step format, aiming to solve specific problems for customers.

• Identifying Your Niche and Audience:
  It’s important to determine who the course is for and what problem it solves. Courses should be concise, results-driven, and can be part of a progressive series (e.g., beginner, intermediate, advanced). The concept is to create a ‘franchise’ of courses that can be layered or expanded.

• Planning and Structuring Your Course:
  Decide the desired outcome, plan each step, and design the course structure: introduction, main content, conclusion, and supporting materials. Consider where your course will be hosted—website, membership area, or email delivery. Platforms like WordPress (with plugins), Wix, and Squarespace are recommended.

• Setting Up Delivery and Access:
  When a customer purchases, they should receive automated access (via email or membership login). Content can be delivered all at once or ‘dripped’ over time. Outsourcing technical aspects to a web designer is suggested if needed.

• Choosing Topics that Sell:
  Select course ideas based on what people frequently ask for or struggle with in the fitness industry (e.g., balance, mobility, back care, Pilates for beginners, menopause, rehab, etc.). Use tools like ChatGPT and Google to brainstorm ideas and confirm market demand.

• Product Validation Before Creation:
  Create your course outline, write the sales copy, and market it as if it already exists. Offer an early bird price and see if people pre-order. This approach tests demand before investing time and resources in filming and editing the course.

• Handling Lack of Interest:
  If the idea doesn’t sell initially, revisit the marketing materials, adjust the copy or graphics, and try again. Use social media feedback to refine the offering.

• Making the Course Evergreen:
  Once a course is made, it becomes an evergreen product, allowing repeated sales over time. Even a small number of initial sales is valuable, as the product continues to generate income.

• Consideration for Rehab and Specialist Courses:
  Addressing specific health conditions or post-rehab needs (e.g., post-injury, arthritis) is highlighted as an untapped market, provided you have appropriate qualifications.

• Course Overview and Content Breakdown:
  Every course needs a clear overview, introduction video, structured main content (e.g., series of workouts), and a closing video that encourages progression to the next course. Include potential bonuses such as consultations or additional resources to increase perceived value.

• Technical Setup and Automation:
  Keep technology simple—use basic CRM systems like Mailchimp or MailerLite for automated emails. For those without a website, consider platforms like Stan Store to house and sell content. Videos can be hosted on YouTube for free or Vimeo for more security and professionalism.

• Branding and Presentation:
  Use Canva to create consistent graphics and branding for your courses. PayPal and Stripe are suggested for payments.

• Sales and Marketing Strategies:
  Develop clear, concise sales pages that target your intended audience and outline course benefits. Use various platforms (Facebook, Instagram, WhatsApp, LinkedIn, TikTok) to reach potential customers. Short promotional videos, testimonials, and attention-grabbing graphics are essential.

• Content Distribution and Funnel:
  Post promotional content across multiple platforms, varying the type of content (e.g., direct pitch, value-based tip, sales urgency). Use a simple spreadsheet to keep track of where content is posted.

• Automating Communication and Upselling:
  Use automated email sequences to support customers and encourage progression to higher-level courses. Offer time-limited bonuses or consultations to encourage early sales.

• Practical Advice for Beginners:
  Don’t be deterred by technical challenges—help is available. Use basic tools (phone, Zoom, Canva) to create and distribute content. Courses can be delivered entirely via automated email if necessary.

• Reiteration of Key Points:
  The process is about starting with one course, testing and improving, and then building a library of digital products that can be sold repeatedly. Consistent marketing and course creation will grow your passive income over time.

Insights Based on Numbers

• The webinar outlines specific programme lengths such as 7-day or 14-day courses, and suggests price points (e.g., early bird at £20, regular at £35).

• Emphasises selling before creating: even 10 sales at £20 generates £200 upfront, covering creation costs and proving demand.

• Automation is key, with follow-up emails sent at 36-48 hour intervals and again at the end of the course to support engagement and upsell.