REEL RESULTS: Create Reels That Connect, Convert & Grow Your Fitness Brand

📌 Purpose of the Workshop

• Teach the importance of Reels for growing a business.

• Discuss how Reels can help with brand visibility, audience engagement, and sales funnels.

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🔍 Key Takeaways on Reels Strategy

✅ Why Reels Matter

• Reels help grab attention and stop the scroll.

• They’re pushed to new audiences by algorithms across Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts.

• Ideal for both online businesses and face-to-face classes/events.

🎯 Content Funnel Breakdown

1. Top of Funnel: Engaging, fun, relatable content to attract new people.

2. Middle of Funnel: Episodic content or challenges (e.g., “21-day abs challenge”) to build interest.

3. Bottom of Funnel: Direct sales videos or class invites.

🎥 Reels Best Practices

• Experiment with different lengths: 10s, 30s, 90s.

• Use hooks: Visual (putting on glasses, setting up class) and verbal (“Do you want to try pilates?”).

• Use jump cuts for dynamic visual interest.

• Always geo-tag local posts to boost reach.

• Mix of content: personal, educational, and promotional.

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💡 Content Ideas & Tips

🔧 Technical Tips

• Link Instagram and Facebook to sync Reels and retain formatting.

• Use apps like CapCut to create trendy templates (e.g., hair color change).

• Add captions for accessibility and engagement.

🧠 Creative Concepts

• “Get Ready With Me” (#GRWM)

• “Day In The Life” (#DITL)

• Transformation POV stories (before & after format)

• Outfit of the Day (#OOTD)

• Tutorials with #hashtags

🎯 Motivation & Mindset

• Record when you’re most articulate and energized.

• Smile, use lighting, stay confident.

• Give yourself a 5-minute pep talk before filming.

🎯 Final Advice on Reels Strategy

🔁 Reel Categories Recap

• Understand the intention of your Reels:

  • Sales Reels – promote your offers/services.

  • Educational Reels – tutorials, teaching moments.

  • Engagement Reels – relatable, personality-driven content.

• Analyze reels you see online: categorize as top, middle, or bottom of funnel.

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💡 Pro Content Creation Tips

• Keep it interesting: Don’t repeat stale formats—switch up visuals, hooks, and themes.

• Batch filming: Take advantage of free time (e.g. 2-hour gaps) to record multiple Reels.

• Episodic strategy: Label content as “Part 1, Part 2…” to encourage viewers to follow along.

• Content funnel match:

  • Top = Freebies / Discovery.

  • Middle = Low-ticket items.

  • Bottom = Flagship offers / Direct sales.

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👏 Motivation & Community

• Be consistent: Stick with it over the long haul.

• Have fun: Social media should be light-hearted and playful, not rigid.

• Stay confident: Relax, be yourself, and let your personality shine.

• Tag the speaker in your reels to share and gain visibility.

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🧾 Resources Provided

• A workbook for structuring content ideas.

• A document with 20 reel hook templates.

• A confidence checklist to prep for filming.

• Replay + uploads shared in the group.