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The Latest in Health, Nutrition, Weight Loss & Wellbeing for Peri to Post-Menopausal Women

🎯 Introduction & Purpose of the Training

• Host: Rachel Holmes, fitness entrepreneur and educator.
• Topic: How to create and deliver a menopause-focused online wellness program.
• Goal: Help fitness professionals structure, market, and deliver effective programs for peri- to post-menopausal women.

📦 Program Structure & Delivery Options

• Delivery Methods:
  • Website membership portals.
  • WhatsApp or Facebook Groups.
  • Zoom (live classes).
  • Pre-recorded content for passive income.
• Tech Recommendations:
  • Tools like Kajabi or Thinkific (optional).
  • Low-barrier platforms preferred for ease of access.
• Hybrid Models:
  • Pre-recorded educational/workout content + Live community chat via Facebook/WhatsApp.

📅 Program Types & Timelines

• Short Programs:
  • 7-day or 14-day “Kickstart” formats.
  • Focus on quick wins (e.g. 10-15 min workouts, daily tips).
• Longer Programs:
  • 4, 6, or 8-week programs.
  • Weekly educational topics (e.g. sleep, stress, nutrition).
  • Coaching + accountability integrated throughout.
• Active to Passive Strategy:
  • Start live → Gather feedback → Turn into evergreen course.

💪 Target Audience & Key Challenges

• Target Demographic: Peri- to post-menopausal women.
• Common Challenges:
  • Time constraints.
  • Weight gain (especially abdominal).
  • Energy crashes and brain fog.
  • Pelvic floor concerns.
  • Loss of confidence.

🔑 Essential Program Components

• Key Health Topics:
  • Cortisol reduction (central focus).
  • Daily habits (routine, sunlight, hydration).
  • Strength training (split routines).
  • WalkFit for step goals (great for wearables).
  • Pilates for flexibility and strength.
• Foundational Topics:
  • Stress management.
  • Sleep hygiene.
  • Movement throughout the day.
  • Simple, realistic nutrition tips.

📣 Marketing Strategy Tips

• Positioning:
  • Focus on simple, effective solutions.
  • Make yourself visible as a menopause specialist.
• Content Strategy:
  • Episodic social media tips (e.g. 7 stress tips over 7 days).
  • Repetitive, easy-to-consume videos.
  • Consistent call to action: Join waiting list or program.
• Social Proof & Visibility:
  • Show expertise through education.
  • Highlight community and support aspects.
  • Keep content raw and personal over polished.

🧠 Final Thoughts

• Start simple, test formats, and grow from feedback.
• Use community support and accountability as core strengths.
• Build visibility with free tips while funneling into paid offers.