24 NOVEMBER BUSINESS BRIEFING – Social Media HOOKS for Black FRIDAY

Introduction and setup: The host welcomes viewers, discusses upcoming events (content creation day, hot courses, and reformer sessions), and sets the tone for a busy and creative week focused on social media content for Black Friday.

Main focus: The session is centered around creating effective hooks and short-form video ideas to maximize engagement during the busiest week on social media.

Observation: Social feeds will be overcrowded, so creators must post frequently, using short, engaging, and relatable content.

Key strategy:

• Keep videos between 5–10 seconds.

• Use B-roll clips with on-screen text as the hook.

• Post more often but shorter content (“little and often”).

Effective “faffing” technique: Encourages filming simple, unpolished behind-the-scenes moments such as setting up studios, adjusting lighting, unrolling mats, turning on lights, or even daily chores like watering plants or making coffee.

Example hooks and captions:

• “I never discount my membership except for Black Friday.”

• “The offer everyone asks for is here.”

• “Imagine where you’d be by Christmas if…”

• “Join hundreds of women finishing the year strong.”

Content ideas:

• “Day in the life” videos combining clips before and after teaching.

• Quick tutorials (e.g., demonstrating a move or correcting form).

• Time-lapse videos showing studio setup or class preparation.

• Transformation clips contrasting rest and activity.

• Carousels showcasing classes, offers, or events.

Structure for posts:

• Hook with text overlay.

• Caption containing detailed value and call to action.

• Encourage viewers to comment a keyword (“YES,” “ME,” etc.) to trigger replies or DM conversations.

Repetition and repurposing: Reuse successful old B-roll footage; adapt for TikTok, Reels, and YouTube Shorts.

Posting advice:

• Test different posting times.

• Spend no more than 10 minutes creating a post.

• Focus more on copywriting than production.

• Embrace imperfection—raw, authentic content performs better this week.

Trending audio and creativity: Use current viral sounds such as “Ray, where’s my husband?” to align with platform algorithms.

Community encouragement: Participants are invited to share content ideas in the group to build collective momentum.

Promotional schedule: The host plans to run Black Friday deals from Friday to Cyber Monday only, avoiding pre-launch fatigue.

Mindset takeaway: Treat the week as an experiment in creativity rather than a polished marketing campaign—“FAF mode is on.”