27 May Briefing

🌟 Overview

This video is a live morning business briefing for fitness professionals hosted by Rachel Holmes. It focuses on the future of the fitness industry, particularly the hybrid business model, combining in-person community classes, events, and online programs, while integrating tools like AI and social media strategies for growth.

🧩 Key Topics Discussed

1. Hybrid Fitness Business Strategy

• A blend of in-person and online services is essential for future sustainability.

• Community classes should serve as hubs, while online offerings generate passive income.

• Events like mini retreats, sound baths, and workshops can enhance revenue and visibility.

2. Community Class Optimization

• Focus on high-performing days (e.g., Monday–Wednesday or weekends).

• Let go of low-performing classes even if emotionally difficult.

• Replace them with seasonal events or digital offerings.

3. Leveraging AI and Automation

• AI can manage admin tasks like course uploads, scheduling, and website content.

• Encourages viewers to explore AI tools and automate where possible.

• Suggests creating custom AI agents linked to websites.

4. Social Media and SEO Strategy

• Use blogs, YouTube Shorts, and trending reels to increase online presence.

• Cross-post social media content to blogs for SEO visibility.

• Promote real-time updates like new classes/events via engaging content.

5. Content Creation Tips

• Recommends creating “Day in the Life” (DITL) vlogs with voice-overs.

• Film B-roll (behind-the-scenes footage) to show authenticity.

• Pointy reels with trending audio are effective for promotions.

6. Building Local Brand Through Events

• Host small but impactful local events.

• Collaborate with local professionals (e.g., sound bath practitioners).

• Events also double as marketing funnels.

🗣️ Community Engagement Highlights

• Rachel actively engages with live viewers, asking about their class schedules, sharing personal updates, and encouraging participation.

• Shares examples of what others in her community are doing (e.g., Pilates and SoundBath retreats, local workshops).

• Emphasizes adaptability and real-time feedback in managing a fitness business.

🔗 Actionable Takeaways

1. Audit your schedule – remove underperforming classes.

2. Plan seasonal events – even small ones can be profitable.

3. Invest in digital – websites, blogs, and short-form content.

4. Use AI – automate time-consuming admin tasks.

5. Boost discoverability – use SEO-friendly blogs tied to YouTube videos.

6. Engage your audience – consistently post a mix of informative and fun content.