29th May Business Briefing

10 – 30 Minutes

May 30, 2025

Warm greetings to supporters and acknowledgment of recent engagement on Instagram and Facebook.
Light updates on weather and location, adding a casual and friendly tone.
Shoutouts to active community members for their social media content.

Announcement of a Fit Pro business lunch planned for Friday, June 13th in Derby.
A call for RSVPs to finalize booking; only £10 to cover the room.
Emphasis on casual networking, sharing ideas, and energizing each other.

Encourages members to film short clips throughout their day and edit them into engaging “day in the life” reels.
Practical video tips:
- Use unique angles (e.g. placing camera in fridge, cupboard, boot).
- Film short 3–5 second clips.
- Use pause/resume trick on iPhone for easy compiling.
Highlight: Even small edits can greatly improve visual interest and audience engagement.

A highly practical and detailed walkthrough of an advanced SEO + social media content strategy:

Start with ChatGPT
- Ask for blog post ideas based on niche and keywords.
- Pick a high-volume title (e.g., “How to Become a Certified Pilates Instructor in the UK”).
Create a Blog Post
- Use ChatGPT to draft content.
- Personalize it so it sounds authentic and human.
- Add links to other pages on your website to keep users exploring.
Design a Graphic in Canva
- Use blog title in bold text.
- Test color contrasts (pink worked best for visibility in her case).
Film a YouTube Video
- Discuss the blog content on camera.
- Upload to YouTube with matching title.
- Embed on the blog for SEO synergy.
Distribute Across Platforms
- Post blog on Facebook, Instagram, TikTok, and LinkedIn.
- Use interactive CTA like “comment BLOG” to share links manually (especially on IG).
- Keep blog content discoverable long-term (a “long-tail” approach).

Reports direct sales from the strategy within 24 hours.
Highlights benefits of long-term content visibility compared to ephemeral social media posts.