30 May Business Briefing Friday Round Up

• Focus of the Session: Reflect on “wins of the week” and reinforce key marketing strategies using AI and content.

💡 Key Topics Covered

1. Weekly Wins & Business Adjustments

• Celebrating progress and community members’ achievements.

• Encouragement to cut underperforming classes and focus on high-ROI times/days.

• Emphasis on emotional difficulty of ending low-attendance classes.

2. Strategic Marketing with AI Tools

• Integrating social media, blog posts, and websites for cohesive branding.

• AI tools like ChatGPT can now automate SEO, keyword generation, and blog writing.

• Replace expensive SEO agencies by leveraging AI effectively.

3. Content Strategy & Funnels

• Importance of “product staircase” – guide users from social media to website to services.

• Use consistent titles across blogs, YouTube, and social media for better search indexing.

4. Using YouTube and Reels for Reach

• YouTube enhances Google visibility – embed videos into blogs.

• Reposting Instagram Reels via “Trial Reels” expands reach to new audiences.

  • Pro Tip: Post up to 25/day to test reach.

5. Community Feedback & Success Stories

• Members share their strategies and wins: starting new classes, improving websites, returning to fitness after injury.

• Highlight on “geo-tagging” in posts to boost local discoverability.

💬 Additional Highlights

• Pricing Strategy: Align class pricing with your service ecosystem.

  • Sample pricing ranges:

    • Weekly: £17–£27

    • 14 days: £27–£37

    • Monthly: £47–£67

• Free Masterclasses: Effective for lead generation and funneling into paid programs.

• Website Essentials: Start with platforms like Wix or Squarespace. DIY or hire help from within the community.

✅ Final Encouragement

• Keep building gradually: one blog post at a time, consistent branding, use of AI tools.

• Reminders about upcoming in-person meetup and community support via Facebook and YouTube.