Bank Holiday Social Media Basics

Welcome & Community – Rachel emphasizes the value of being part of a daily “supporter huddle.” Action step: actively participate in group sessions by commenting, asking questions, and sharing experiences to reduce isolation and gain accountability.

Business Stages – She notes that fitness professionals are at different points in life and business. Action step: focus on applying one or two tips that match your current stage instead of trying to do everything at once.

Industry Trends – The shift toward wellness, Pilates, and experience-driven fitness is clear. Action step: consider how your services can include elements of wellness or Pilates to align with demand and attract new clients.

B-roll Content – Short everyday video clips (10–20 seconds) perform well on social media. Action step: record clips of normal activities, save them in a folder, and add captions with promotional text when posting.

Carousels – Instagram carousels are effective for storytelling and promoting programs. Action step: create a carousel with images or short clips, add a clear call-to-action on the final slide, and cross-post it automatically to Facebook.

Geo-tag & Branding – Posts with location tags get discovered more easily, and consistent branding improves recognition. Action step: always add the location of your class or service, use the same headshot across all platforms, and make sure your bio clearly explains who you are and what you offer.

Tools & Accounts – Having the right account setup and tools makes posting easier. Action step: switch your Instagram to a Creator Account for added features, and use free tools like Meta’s Edits app or CapCut to add text and music to reels.

Profile Check – Outdated profiles weaken trust and bookings. Action step: review each platform’s bio, update links and contact details, and pin one or two posts that explain your services clearly.

Action Today – Rachel encourages immediate implementation instead of waiting. Action step: film at least one B-roll clip, create one carousel post, and refresh your bio across platforms before the day ends.