Business briefing Friday 27th June Engagement Through Storytelling

🎯 Wins of the Week & Reflections
The host begins by celebrating personal and community accomplishments such as completing a nine-hour reformer pilates training and hosting retreats. She emphasizes the value of recognizing small victories and reflecting on the week’s progress.

📹 Creative Use of Social Media Reels
Reels are highlighted as a powerful engagement tool. The host discusses using platforms like CapCut for creating themed reels, walk-and-talks, and trial reels to introduce oneself to new audiences.

💬 Engagement Through Storytelling
Recommends using nostalgic or conversational content—like asking followers how they know you or where they first encountered your classes—to drive engagement and uncover surprising connections.

🧭 Walk-and-Talk Videos with Angled Perspectives
Suggests using high-angle shots for walk-and-talk videos, mixing storytelling with aesthetic visuals. Highlights that not every reel needs complex editing; authenticity can be powerful.

📢 Introductory Content Strategy for New Audiences
Advises filming B-roll with text overlays to reintroduce oneself, particularly on trial reels that are algorithmically pushed to new viewers. Encourages including call-to-actions like “swipe left” to boost profile visits.

🌐 Geotargeted Outreach
Suggests posting localized content asking if viewers live in specific towns (e.g., Crewe, Nottinghamshire), encouraging them to comment their location for follow-up and integration into local class offerings.

🔁 Content Recycling into Blogs and Google Business
Discusses turning reels into evergreen blog posts with added captions, links, and biographies. Recommends repurposing YouTube Shorts for SEO-friendly blog integration.

💸 Passive Income and Digital Products
Recaps a system for launching short online programs (3–7 days): plan content, decide delivery method (single page vs. drip), create assets in Canva, and distribute via multiple platforms.