Business Briefing Monday 24th March

Monday 24th March 

Business Briefing 

Duration Covered: 00:00 – 24:51
Focus: Building your fitness business using a funnel-based approach, social media tactics, email marketing, and weekly freebies.

1. Community Check-In & Setup

• Rachel welcomes viewers with updates and informal chat.

• Explains the switch from “Menopause Monday” to “Marketing Monday”.

• Engages with regulars in the chat and shares general updates.

• Casual discussion around fitness clothing trends (white trainers vs. black).

2. Funnel Strategy for Fitness Professionals

Rachel outlines a simple but effective marketing funnel:

1. Freebie – Lead magnet like a short workout, recipe guide, or PDF to capture emails.

2. Low-Ticket Offer – A small paid programme, e.g. 7-day challenge, as a first step offer.

3. Core Product – Upsell to a full membership, class pass, or long-term coaching.

“Your freebie is your funnel – it gets people into your world.”

3. Email Marketing Recap (MailerLite Focus)

• Walkthrough of setting up:
  • Forms and groups in MailerLite.

  • Basic automation to send the freebie.

  • Upsell immediately via email (e.g., 7-day offer).

• Weekly focus: Collecting leads consistently.

• Recommends testing new freebies each week to see what gets the best engagement.

4. Social Media Tips & Freebie Distribution

• Use Canva to create branded visuals for each freebie.

• Post variations for different demographics (e.g., “Are you over 50?”).

• Avoid including a link in the caption. Instead:
  • Ask followers to comment a keyword (e.g., “event”).

  • Reply manually or automate replies using tools like ManyChat.

5. Practical Application for Fit Pros

• Examples of good freebies:
  • Menopause 5-day plan

  • Arthritis-friendly sessions

  • Beginner low-impact workouts

• Suggests hosting them on:
  • WhatsApp groups

  • Unlisted YouTube videos

  • PDF guides

• After freebie delivery, promote short trials or taster sessions for your main offer.

6. Long-Term Strategy and Visibility

• Consistency is key: not every lead converts immediately.

• Leverage Google, YouTube, and Reels to increase visibility.

• Be clear about what you offer, who you help, and how to join.

• Weekly cycle suggestion:
  • Create a new freebie.

  • Share it.

  • Follow up with email.

  • Track results.

Key Marketing Concepts: “The Funnel”

The Funnel Explained Simply:

1. Freebie (Hook)
   • Offer something small and valuable for free (PDFs, workouts, recipes) in exchange for email addresses.

2. Low-Cost Offer
   • Follow up with a low-cost, time-limited offer (e.g., a 7-day challenge).

3. Main Product
   • Upsell the core offer (e.g., monthly membership) once trust is built.

“Your freebie is the funnel. It’s how you bring people into your world.”

Email Marketing Breakdown

• Recap of last week’s training on MailerLite:
  • Create a form

  • Set up groups

  • Promote it on social media

• Use automation to:
  • Deliver the freebie

  • Upsell a 7-day offer or challenge

• Goal: Build an email list consistently.

Social Media Strategies

• Weekly freebies keep marketing fresh and test what resonates.

• Tips on posts:
  • Try different tone and text (“Are you over 50?” / niche-specific headlines)

  • Promote testimonials and reels

  • Use Canva to create visuals

• Don’t add a link—ask people to comment a keyword (e.g., “event”) and send info manually or automate via ManyChat.

Real-World Examples & Tools

• Fitness instructors should:
  • Build freebies for specific niches (e.g., arthritis, menopause, beginners).

  • Use tools like YouTube (unlisted videos), WhatsApp groups, and Facebook.

  • Offer discounts or trials post-freebie.

• Suggestion to mimic supermarket loyalty apps—collect member data, offer benefits.

Final Tips & Motivation

• Be visible: Use Google, YouTube, Reels to appear in searches.

• Share who you are: What you teach, where, and how people can join.

• Consistency pays off—sometimes it takes a year for someone to finally buy.

• Practice every week: giveaway → follow-up → analyze results.