Business Briefing Monday 28th April Content Creation Week

• Focus: Content Creation Week — helping fitness professionals create social media content.

• Audience interaction: welcoming viewers, asking about their week and motivation.

Key Points Discussed

Welcome and Motivation

• Host encourages participants to stay motivated after a short break.

• October event promotion: a fitness retreat experience offering transformation and motivation.

Content Creation Week

• Main goal: Help participants generate ideas and create content without overwhelm.

• Emphasis on creating structured social media content to grow fitness businesses.

Social Media Strategy Explained

1. Three Types of Reels:

   • Top of Funnel:

     • Fun, engaging, scroll-stopping content.

     • Examples: trendy transitions, music challenges.

   • Middle of Funnel:

     • Demonstrating expertise.

     • Examples: short tutorials (e.g., Pilates, mobility exercises).

   • Bottom of Funnel:

     • Sales-focused content promoting specific classes and services.

2. Filming Tips:

   • Record exercise clips outdoors (10-second snippets).

   • Use talking heads and overlays to make content more dynamic.

   • Repurpose content for carousels, reels, tutorials.

New Editing Tool: “Edits App”

• New app by Instagram — simpler than CapCut.

• Features include:

  • Overlay videos during talking head recordings.

  • Easier editing, sharing directly to Facebook and Instagram.

  • In-app AI suggestions for content inspiration.

• Strong recommendation: Download and test it to enhance your videos.

Creative Content Challenge

• “Coffee Cup Transition” Reel:

  • Start with drinking coffee.

  • Transition into workout clothes and scene.

  • Fun and easy top-of-funnel content idea.