Business Briefing Monday 7th April Reels for business growth part 1

🎉 Introduction and Personal Context

• The speaker celebrates her 55th birthday and shares plans for the day.

• Reflects on a successful week with strong engagement from her community, especially around social media efforts.

📱 Importance of Using Reels for Business Growth

• Reels are powerful tools for client attraction, brand visibility, and business growth—especially for fitness professionals.

• Very few in the fitness industry fully leverage them, so there’s a major opportunity.

• Personal example: A “Get Ready With Me” (GRWM) reel received her highest views in months, despite initial discomfort.

🔄 Stepping Out of the Comfort Zone

• Encourages others to break patterns and post unexpected or non-fitness content.

• Pushing boundaries boosts confidence, attracts attention, and drives engagement.

• Examples from the community:

  • Diane’s and Zara’s creative posts.

  • Mel’s spontaneous live walk.

  • Paula’s success post-IFS presentation.

🔍 Types of Reels and Content Strategy

1. Top of Funnel (TOFU) – Broad appeal

   • Lifestyle reels (e.g., GRWM, outfit of the day)

   • Aimed at gaining new visibility and followers

2. Middle of Funnel (MOFU) – Educational

   • Tips, industry insights, and value-driven content

   • Builds authority and connection

3. Bottom of Funnel (BOFU) – Sales-focused

   • Direct offers, services, class spots

   • Converts followers into paying clients

🧠 Tips for Creating Effective Reels

• Mindset: Smile, think positively, remember your impact.

• Hooks: Use actions like putting on glasses, preparing equipment, or mixing a protein shake to grab attention.

• Lighting & Backgrounds: Change locations often to keep content fresh.

• Opening Lines: Start with energy—mention the day, weather, or what you’re teaching.

• Captions & Engagement: Always caption your videos to increase accessibility and interaction.

🏷 Hashtags & TikTok Niches

• Use popular hashtags: #GRWM, #DL (Day in the Life), #FitnessTips, #OOTD

• Explore TikTok niche hashtags:

  • #Over50Talk, #ThisIs50

  • #FitTalk, #MenopauseTalk, #WellnessTalk

  • Great for content inspiration and finding your tribe

🚀 Facebook Reels = Major Opportunity

• Facebook Reels currently have huge organic reach, often better than Instagram or TikTok.

• Encourages creators to double down on using Reels creatively on Facebook.

📌 Homework Challenge

• Post a “piece to camera” today announcing:

  • What classes/events you’re teaching this week.

  • Any open slots or offers.

• Add a second reel that pushes your comfort zone (e.g., personal tips, outfit of the day, “what’s in your bag”).