Business briefing Thursday 26th June Repurposing and Bundling Digital Content

🔍 Performance Analysis of Reels
Encouragement to evaluate recent reels for engagement and reach. Notes on algorithm inconsistencies and how even old videos can resurface with new engagement due to current platform shifts.

📱 CapCut vs Edits vs Native Apps
Detailed comparison of using CapCut, Edits App, and Instagram’s native editing. Advice to remove CapCut watermarks due to algorithm biases and to utilize jump cuts for storytelling via Instagram.

🎬 Walk-and-Talk Videos With Overlays
Highlights benefits of overlaying relevant images and stickers while telling stories to maintain viewer interest and visual variety.

🎯 Content Strategy and Audience Retention
Discusses the need for content diversity: commercial, fun, and story-driven reels. Emphasizes not relying solely on comments or follower counts as a measure of success—silent viewers still matter.

💼 Passive Income Platform Demos
Showcases MemberPress plugin on WordPress for hosting fitness courses. Options include single-page access or progressive unlocking formats, with tips on how to keep it visually accessible on mobile.

🧪 Trial Launch and Feedback Methodology
Recommends launching a simplified version of digital products as a trial to gauge user experience and improve the product iteratively.

🛠️ Repurposing and Bundling Digital Content
Encourages creators to bundle old classes (e.g., 3-for-£15 offers), promoting affordability and content reuse. Notes the continual demand for themes like 5-day abs or posture programs.

🧩 Using Digital Funnels for Sales
Suggests building sales funnels using evergreen content like daily workouts and themed series, enhancing user engagement and conversions.

🎓 Final Motivation & Upcoming Events
Promotes an upcoming in-person aerobics masterclass and encourages viewers to begin building their passive income streams—even imperfectly.