Business briefing Thursday 5th June practical scheduling tips

📣 Business Briefing Overview

• Host: Fitness business coach offering content creation, marketing, and income strategies

• Tone: Friendly, motivational, packed with actionable advice for fitness professionals

🎥 Content & Creation Tools

• Instagram’s New Teleprompter:

  • Launching on the Edits app

  • Helps with piece-to-camera recordings

  • Could improve delivery for nervous speakers

• Content Recording Tips:

  • Record in segments across various locations

  • Add visual interest with transitions and movement

  • Try new angles and speak naturally to camera

💸 Revenue Ideas for June & July

1. Throwback Thursday Posts:

   • Share old fitness photos or vintage videos

   • G-string leotards and 80s looks suggested for engagement

2. Summer Solstice Events:

   • Organize themed masterclasses (e.g., yoga, stretch, singing bowls)

   • Promote community engagement and PR

3. Mini Online Challenges:

   • Run 7-day, 14-day, or 21-day programs

   • Easy to deliver via Facebook or WhatsApp

   • Focus: lift lean, strength training, menopause wellness, etc.

   • Recommended pricing: £27–£37

🧩 Business Models & Strategy

• Hybrid Model Recommended:

  • Community classes (best days/times only)

  • Online programs (short-term challenges)

  • Monthly special events

• Avoid Overextending:

  • Don’t water down business with too many classes

  • Focus on profitable, high-engagement slots

• Membership Insights:

  • Can be draining; short challenges may be more sustainable

  • Fitness Pilates video library cited as a better passive model

📆 Practical Scheduling Tips

• Suggested challenge calendar:

  • June: 2-week challenge

  • July: pre-holiday program

  • August: passive/takeaway content

  • September: “Back to School” 4-week challenge

  • October: Pre-half-term challenge

🛠️ Promotional & Engagement Ideas

• Use Reels creatively (e.g., team intros, transitions, “split edits”)

• Capture community class footage for testimonials and marketing

• Emphasize fun, light-hearted delivery while remaining strategic