BUSINESS BRIEFING TUESDAY 1ST APRIL PART 2 IMPROVE YOUR REELS 

TUESDAY 1st APRIL PART 2 IMPROVE YOUR REELS 

🚀 Introduction & Purpose

• Welcome to Day 2 of the Reels Challenge for fitness professionals.

• Goal: Encourage daily “piece to camera” Reels to grow visibility and connection with audiences.

• Community energy is high—mentions of participants and praise for those already engaging with the challenge.

🎯 Why “Piece to Camera” Reels Matter

• Authenticity Sells: Talking casually to the camera mimics a real conversation—builds trust.

• Social Media Secret: Success lies in consistency and episodic content (showing up daily with purpose).

• Top of Funnel Strategy: These Reels attract new followers and build awareness.

📹 Reels Structure & Creative Ideas

1. The Hook

• Something visual or in motion at the start to grab attention.

• Examples:

• Putting on a mic or jacket.

• Walking a dog, holding a water bottle.

• Talking while unpacking or setting up a class.

2. Real-Life Context

• Talk during your day (setting up class, driving, walking).

• Be natural: like FaceTiming a friend.

• Let your surroundings add flavor to the video.

3. Top/Mid/Bottom Funnel Breakdown

• Top: Personal, fun, behind-the-scenes, real talk.

• Middle: Tips, simple fitness education (e.g., “how to squat”).

• Bottom: Direct call-to-action/sales (e.g., join your program).

4. Theme Suggestions

• “Rate my outfit” style posts to spark engagement.

• Highlight classes, schedule, client prep, or nervousness before a session.

• Share your human side—imperfections included!

💡 Presentation & Delivery Tips

• Mindset First: Confidence is key—own your presence and energy.

• Timing Matters: Film when you’re naturally more articulate and energized.

• Body Language:

• Stand up for energy.

• Keep good posture and eye contact.

• Smile before speaking—it softens delivery.

• Styling & Framing:

• Avoid awkward angles.

• Think about background and camera height.

🔁 Suggested Weekly Themes

• Do a whole week:

• Filming in your car.

• Filming during a dog walk.

• Filming at your venue before/after teaching.

• Get creative with opening lines:

• “Do you feel stiff and tired?”

• “So many women are not doing this…”

💬 Motivation & Final Encouragement

• “Fitness is a people game.”

• More relaxed, frequent Reels = more connection = more business.

• Share in the group, tag the speaker, and post across multiple platforms.

• Tomorrow’s topic: captions.