Business Briefing Tuesday 29th April Content creation strategies

• Main Theme: Content creation strategies for fitness and wellness instructors

🔹 Morning Catch-Up and Community Chat

• Casual greetings and check-in with viewers.

• Mentions weather, power outages, and asks about homemade sunscreen and organic nail products.

• Encourages engagement in the chat/comments.

🔹 Content Creation Strategy: The Funnel Approach

1. Top-of-Funnel Content (Attracting New Viewers)

• Goal: Entertain and hook viewers.

• Examples:

  • Fun, trendy videos (e.g., “mug transition,” “pilates ball transition”).

  • Using trending audio and light, engaging visuals.

  • Show a different, authentic side of yourself.

  • No need to speak – use captions and visual transitions.

2. Middle-of-Funnel Content (Demonstrating Expertise)

• Goal: Educate and show authority in your niche.

• Examples:

  • Short exercise demonstration videos (e.g., pigeon pose, towel workouts).

  • Episodic content like daily stretches or technique breakdowns.

  • Use overlays, captions, or voiceover explanations.

3. Bottom-of-Funnel Content (Conversions & Sales)

• Goal: Convert viewers into clients.

• Examples:

  • Talking-head videos with overlays of you teaching live.

  • Add class replays, logos, stickers using the “Edits” app.

  • Encourage joining classes, community memberships, or upcoming courses.

🔹 Content Pillars: Defining Your Personal Brand

• Idea: Establish themes you consistently post about.

• Examples Rachel Shares:

  • Fitness Pilates

  • Instructor education

  • Social media tips

  • Organic skincare, fashion, pets, personal life

• Encourages viewers to list their own “pillars” for well-rounded and authentic content.

🔹 Tools & Apps Mentioned

• Edits App: For adding video overlays, text, logos.

• YouTube Shorts: Upload, edit, and repurpose short videos.

  • Add overlays, set them to unlisted, then update titles/descriptions later.

🔹 Final Tips & Encouragement

• Make a content piece today using the discussed methods.

• Try a new transition or layered video using the Edits app.

• Think about audience engagement and storytelling.

• Rachel signs off warmly and reminds about upcoming courses (reformer and refresher training).