Business briefing Tuesday 3rd June repurposing reels into blog posts

🌧️ Morning Catch-Up & Community Vibes

• Host welcomes viewers, checks in on weather around the UK.

• Engages audience with emojis and local updates.

• Promotes a non-Christmas networking lunch and shares logistics.

• Encouragement for social media breaks—”it’s intense, and that’s okay.”

📱 Social Media Strategy Insights

• 3 Types of Content for Social Media Success:

  1. Top-of-Funnel: Reels that grab attention (fun, loud, eye-catching).

  2. Middle-of-Funnel: Educational/informative posts to build trust.

  3. Bottom-of-Funnel: Direct sales and calls to action.

• Reels Tips:

  • Use trial reels if available (ensure Instagram is updated).

  • Repost old reels and adapt across platforms.

  • Link Instagram with Facebook for broader reach.

• Carousel Posts:

  • Combine video and images in a swipeable format.

  • Great for storytelling, weekly class schedules, or showcasing expertise.

  • Canva recommended for easy creation.

  • End each carousel with a clear call-to-action.

🎥 Content Repurposing Masterplan

• Film 5 short exercise clips (e.g., bodyweight routines).

• Repurpose as:

  • Instagram carousel

  • Reel (with music and caption)

  • YouTube video

  • Blog post with links to services and newsletters

  • Google Maps/local business page

• Emphasis on maximizing mileage from a single set of clips.

🧩 B-Roll & Engagement Boost

• Challenge: Film random, mundane B-roll (e.g., washing dishes).

• Add large, fun text and a strong caption.

• Use humor or relatability to attract attention.

• Tie in call-to-action for joining classes/events.

📝 Homework & Final Tips

• Tasks for Viewers:

  1. Create and post a carousel with story + CTA.

  2. Repurpose it as a reel and blog post.

  3. Share blog link with community group.

• Account Settings:

  • Use a creator account for more features.

  • No need to pay unless you want Instagram’s check mark (not required).