Business Briefing Tuesday 8th April social media strategy

🎥 General Overview

• A dynamic session combining short workout intervals and a motivational talk focused on social media strategy for fitness professionals.

• Led by a high-energy coach engaging directly with a live audience.

🏃‍♀️ Workout Segments

• Interval-style warm-up exercises interspersed with music and short rest periods.

• Workout is used to energize and connect participants at the start of the session.

💡 Social Media Strategy & Motivation

1. The Importance of Reels

• Reels help build visibility and brand recognition.

• Highlighted the success of Amanda’s “Wild Legs” brand transformation via reels.

• Encouragement to show personality and authenticity.

2. Funnel-Based Content Approach

• Top of Funnel (TOF): Fun, engaging content (e.g., hair filter reels, intros).

• Middle of Funnel (MOF): Educational/tutorials (e.g., exercise demos, tips).

• Bottom of Funnel (BOF): Direct sales (e.g., sign-ups, class promotions).

3. Speaking to Camera

• Essential for building “know, like, and trust” factor.

• Tips to improve confidence and delivery on camera.

• Encouraged members to get out of their comfort zone.

4. B-Roll & Visuals

• Suggested mixing B-roll (e.g., walking, gym clips) with speaking content.

• Visual diversity increases engagement.

5. Platform-Specific Tips

• Instagram first, then cross-post to Facebook for better caption formatting.

• Use geo-tagging for local reach and visibility.

• Test different formats, styles, and times for posting.

6. Overcoming Barriers

• Addressed common viewer excuses like fear, embarrassment, lack of time.

• Create relatable content that reassures and invites people in.

7. Strategic Posting

• Use viral/top-performing posts to build interest.

• Follow with sales-oriented content to leverage algorithm momentum.

✅ Action Items & Homework

• Record and post a reel today using one of the suggested styles (intro, tutorial, sale).

• Use hooks and engaging openers (e.g., “Are you over 50 and want to get fit?”).

• Test cross-platform posting strategies.

• Share content with the community for feedback.