Business Briefing Wednesday 26 March

PART 3 Funnel 

🔁 Recap & Continuation from Previous Sessions

• Recaps key ideas from earlier videos:
  • Funnels as a system to attract new clients.
  • Email list building through free value offers.
  • Automation to turn interest into paid conversions.

🧩 Building the Funnel (Step-by-Step)

1. Start with a Freebie

• Offer a free class/video in exchange for an email address.
• Content should be:
  • Evergreen
  • Valuable
  • Linked to your core offer.

2. Deliver the Freebie via Email

• Send an automatic email with:
  • A link to the freebie.
  • Introduction to your next paid product (soft upsell).

3. Introduce a Low-Priced Passive Offer

• Suggested format:
  • A 5-day or 7-day series of short workouts (5–20 mins).
  • Theme-based workouts: e.g., standing core, floor core, band workouts.
• Hosted on:
  • A website with a member area.
  • Or via automated email using platforms like MailerLite.

💸 Monetization Strategy: Product Staircase

1. Freebie → attract attention and build list.
2. Low-ticket product → passive income (e.g. £10–£30).
3. High-ticket or Membership offer → signature program or ongoing access.

📩 Automation and Email Marketing

• Set up daily emails for 5–7 days:
  • Deliver new workout link each day.
  • Include tips (e.g., hydration, protein, rest).
  • Mention upcoming program (e.g., “Summer Shape Up”).
• Bonus tips:
  • Use email PS section to tease the next offer.
  • Even if hosted on a site, always prompt users via email.

Content Repurposing for Multiple Offers

• Record live sessions and edit intros/outros.
• Repackage as:
  • Standalone digital products.
  • Upsell offers.
  • Promotional samplers for memberships.

Business Coaching Takeaways

• Emphasis on using automation to free time.
• Don’t forget:
  • Build an email sequence.
  • Create a seamless flow from free → low-ticket → main offer.
• Use consistent messaging and product mapping to guide clients.