BUSINESS BRIEFING WEDNESDAY 2ND APRIL PART 3 How To Improve Your Reels 

PART 3 How To Improve Your Reels 

📢 Part 3 of the Reels Challenge – Overview

• Tone: Energetic, supportive, and community-driven.

• Focus: Encouraging fitness professionals to become confident on camera and boost their business through creative, consistent Reels.

• Community Engagement: Many participants and their Reels mentioned by name. Strong emphasis on tagging and sharing for mutual encouragement.

🔄 Why Reels Matter

• Builds “know, like, and trust” with audiences.

• Helps potential clients feel connected and more likely to join classes.

• Reels are a top-of-funnel marketing strategy.

• The challenge pushes fitness pros out of their comfort zone for long-term business success.

🎯 Today’s Goal: Add Hooks or Angles

Participants are challenged to:

• Add different camera angles to their Reels.

• Include a “hook” – something engaging in the first few seconds to stop scrolling.

🧠 Reel Content Ideas

• Fun Hooks:

• Walking a dog.

• Making coffee.

• Putting on gym gear.

• Entering a car or room.

• Sitting down at a table.

• Scene Cuts:

• Combine short clips (e.g., walking + speaking from multiple angles).

• Use transitions or jump cuts for visual interest.

• Add captions—many viewers watch with sound off.

• Editing Tools:

• Instagram Reels editor.

• CapCut or PickPlayPost.

• Save and repurpose content across platforms.

✍️ Caption Strategy Per Platform

• Instagram:

• Long, engaging captions with emojis and line breaks.

• Facebook:

• Short, snappy paragraphs (no line breaks).

• TikTok & YouTube Shorts:

• Add clickable links where allowed.

• Slightly adapt the post copy for context and style.

💬 Community Feedback & Wins

• Participants shared real-world success:

• Some got new class bookings directly from their Reels.

• Others noticed a boost in engagement and confidence.

• Speaker emphasizes: “You have the X factor—let your personality shine.”

✅ Final Challenge Recap

Today’s Mission:

• Record a new Reel.

• Add at least one creative hook or camera angle shift.

• Share it, tag the speaker, and repurpose across platforms.

• Include captions for accessibility.

🆕 Extras Announced

• New Aqua Bundle launching.

• Updated Postnatal Fitness Pilates resources coming soon.