Business briefing Wednesday 4th June google and summer solstice events

🎯 Main Focus: Marketing Strategy for Fitness Professionals

Random B-Roll for Reels

• Challenge to create the most random B-roll for Instagram/Facebook Reels.

• Examples:

  • Making cheese scones.

  • Drying hair (surprisingly successful and engaging).

• Purpose:

  • Boost visibility and attract attention.

  • Increase engagement and followers.

Repurposing Content Across Platforms

• Don’t just post to Instagram—share Reels on:

  • Facebook

  • YouTube Shorts

  • Google Maps

📍 Google Maps & Business Visibility

Google Maps as a Marketing Tool

• Formerly Google My Business.

• Acts as a “mini-website” for businesses.

• Essential for:

  • Physical studios.

  • Online coaches.

  • Event promotions.

Why It Matters

• Helps you appear in local search results (e.g. “classes near me”).

• Boosts discoverability in AI and Google search.

How to Use It

• Post Reels/Shorts links and captions to Google Maps.

• Add:

  • Events

  • Testimonials

  • YouTube links

  • Class schedules

📈 Google Analytics (G4)

• Install Google Analytics to track:

  • Website traffic sources

  • Keyword searches

  • Top-performing pages

• Helps optimize future content and marketing strategies.

📅 Timely Promotion: Summer Solstice Events

• Encouraged to plan summer-themed events like:

  • Online masterclasses

  • Fitness & sound bath collabs

• Date to note: June 20th (Friday)

🧠 Creative Reel Examples

• Emma Wilson’s “Holiday Weight” workout:

  • Using a bag for strength training on holiday.

  • Filmed on a sun lounger – fun, relatable, creative.

✅ Homework & Action Items

1. Download Google Maps app.

2. Update your business listing regularly.

3. Upload YouTube Shorts with engaging captions.

4. Add all posts to Google Maps with links.

5. Check your Google rankings and keywords.

6. Create engaging B-roll content with a hook.

7. Use Google Analytics for insights.