Business Briefing Wednesday 9th April create fun engaging reels

🎯 Main Focus: Social Media Challenge for Fitness Pros

• Aimed at fitness professionals looking to grow their social media presence, boost engagement, and market their services creatively.

• Encourages stepping outside comfort zones by creating fun, engaging Reels.

🔄 Daily Social Media Challenge Highlights

• Objective: Post a Reel each day showing a new side of your personality.

• Push boundaries: Try new angles, styles, and types of content.

• Use real-life activities as video content (e.g., walking the dog, folding laundry).

📸 Today’s Task Breakdown

Challenge:
Create a 3-location promotional video (same outfit, different backgrounds)

• Line 1 (e.g., in your studio): Introduce what you’re promoting.

• Line 2 (e.g., in your car): Provide more detail or benefits.

• Line 3 (e.g., outside or in the kitchen): Add a Call-To-Action like “Comment FLOW below”.

Why?
Changing backgrounds increases watch time and keeps viewer interest.

🧠 Marketing Mindset Tips

• Fitness professionals = Media companies: You must attract attention to stay visible.

• Reels and video content are free tools with major reach potential.

• Use funnel-based content strategy:

  • Top of Funnel (TOF): Fun and personal content.

  • Middle of Funnel (MOF): Educational, tips, or exercise how-tos.

  • Bottom of Funnel (BOF): Sales-focused posts, class promotions, or freebie opt-ins.

🛠 Additional Tips & Tools

• B-Roll Task for Tomorrow:
  Record footage of mundane activities (e.g., cleaning, gardening) for use with trending audio and text overlays.

• Reel Management:

  • Save all original Reels in a phone folder.

  • Reuse high-performing ones on low-energy days.

• Best Posting Times:

  • Morning slots (6:30–7:00 AM UK time) or late afternoon.

  • Use Instagram/Facebook insights to find your ideal post times.

🗣️ Engagement Prompts

• Ask questions in Reels like:
  “Do you want to get fit after Easter?”
  “Are you looking for beginner strength training?”

• If you’re not selling, offer a freebie or tip-based content to attract engagement.