Friday 12th December Business Briefing

Introduction: Opens with music and greetings; sound check and community interaction. Reflects on the success of previous sessions and emphasizes applying the learning process step by step.

Purpose of the Session: Focus on turning active income into passive income through creating structured online programs. The goal is to design, build, and launch repeatable seasonal or evergreen online offers.

Strategic Overview:

• Encourages building a personal brand through consistent social media presence and value-driven content.

• Explains how every piece of online content contributes to reputation and lead generation.

• Promotes developing an email list as the foundation for launching new products or services.

Idea Development (Ideation):

• Review of how to choose a program topic.

• Focus on personal passion areas such as Pilates, mobility, stretch, or strength.

• Encourages starting small and iterating rather than aiming for perfection.

• Highlights importance of aligning offers with one’s lifestyle and business model.

Model 1 – “January Jumpstart” Example:

• Example name for a four-week online program designed for January engagement.

• Structure: three 30-minute classes per week (e.g., Monday – Strength, Wednesday – Mobility, Friday – Pilates).

• Delivery: via a pop-up Facebook group (live or pre-recorded sessions).

• Accountability Features:

  • Weekly or end-of-week live Q&A.

  • Goal-setting worksheet distributed through Google Docs.

  • Optional discussion threads for feedback and motivation.

• Supplementary Mini Talks:

  • 10–15 minute educational talks (nutrition, sleep, motivation, habits).

  • Designed to add value and reinforce program retention.

• Benefits: Provides community, structure, and accountability—key components for client adherence.

Model 2 – “Micro Sessions & Wellness Tips”:

• Alternative format using shorter, daily 10-minute sessions.

• Includes one-minute daily wellness or mindset tips.

• Encourages habit building and consistency.

• Example categories: stress management, nutrition, sleep, daily movement, breath work.

• Can be delivered as a week-by-week wellness challenge or continual series.

Program Format and Filming Tips:

• Filming options include live streams, pre-recorded videos, or hybrid approaches.

• Use unlisted YouTube links for secure sharing.

• Recommended filming in landscape for better quality and professional presentation.

• Advice on camera setup, lighting, and audio:

  • Use daylight or box lights for clarity.

  • Invest in a sturdy tripod.

  • Test microphone quality and cable reliability.

• Tips for presenting naturally and maintaining audience connection.

Recommended Tech Equipment:

• Suggested gear: headset mic, mixer, high-quality cables, Brio webcam (with Logitech software).

• Avoid cheap cables and adaptors to maintain sound quality.

• Streamyard and Zoom highlighted as excellent recording and editing tools.

Editing and Repurposing:

• Streamyard enables easy trimming of intros and outros.

• Keep interactive “chat” segments for a few days before editing out.

• Store content for reuse on social media and future courses.

Two Practical Business Models Recap:

• Model 1: Three 30-minute sessions weekly with accountability, live Q&A, and wellness talks.

• Model 2: Five 10-minute sessions weekly with one-minute wellness tips, suitable for beginners or time-limited clients.

• Flexibility in program design: hybrid or modular formats for variety.

Tech and Production Guidance:

• Emphasis on workflow: plan, record, edit, repurpose.

• Prioritize consistency over perfection—authentic content builds trust faster.

Mindset & Homework:

• Choose between long or short program models.

• Build a clear outline including names, days, class types, and goals.

• Assess if your plan feels attractive, marketable, and personally exciting.

• Share plans in community groups for peer feedback and improvement.

Event Highlight:

• Mentions “Reformer Escape” — a local in-person Pilates experience combining community and relaxation.

• Suggests similar short-format wellness “escape” ideas for hybrid trainers.

Closing:

• Encourages implementation of learned strategies before Monday’s continuation session.

• Promotes upcoming “Hot Fit Pro Masterclass” and Reformer events.