Friday 13th March business briefing RECAP AI & CANVA

DOWNLOAD EXAMPLE ONBOARDING PRESENTATION

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• Recap of a week focused on using AI (ChatGPT) and Canva to improve business marketing, especially for fitness instructors and small service businesses.

Using Canva for Professional Marketing

• Create simple PDF presentations explaining your services (classes, programs, onboarding).

• These presentations can answer common questions and be sent quickly to potential clients.

• Example: a reformer Pilates introduction PDF including:

  • What to expect

  • What to bring

  • Beginner tips

  • Studio guidelines

  • Next steps

• Sending a clear information PDF can increase conversions from enquiries to bookings.

• Choose a template in Canva and duplicate slides to keep consistent layouts.

• Use real photos of your classes or staged photos with clients when possible to improve authenticity.

• Combine ChatGPT (for writing text) with Canva (for visuals) to produce professional marketing materials quickly.

Social Media Strategy (Instagram & Reels)

• Use carousel posts to explain services clearly; they are currently performing well on Instagram.

• Structure of a good carousel:

  • Strong hook

  • Clear information slides

  • Strong call to action at the end.

• Create trial reels to reach people who don’t follow you yet.

• Use location-based hooks like:

  • “Do you live in [town name]?”

• This helps the algorithm show your content to local audiences within a specific geographic area.

• You can create multiple reels targeting nearby towns to attract local clients.

Posting Strategy

• Avoid cross-posting directly between platforms.

• Recommended approach:

  • Create the video.

  • Upload natively to Instagram.

  • Upload separately to Facebook with music chosen on that platform.

• Facebook’s algorithm now focuses on interest-based content, not just followers.

Website & SEO Strategy

• Turn your website into a lead-generating tool using blog posts.

• Use ChatGPT to find:

  • Keywords people search for

  • Questions related to your service.

• Turn those keywords into SEO blog posts and publish regularly.

• Example search phrases:

  • “Pilates classes near me”

  • “Online fitness for women over 50”

  • “Beginner Pilates classes”.

Marketing Funnel

Typical discovery path:

• Someone searches online.

• They find your website via SEO.

• They check your social media.

• They decide whether to join.

Introductory Offers

• Always have a clear introductory offer, such as:

  • Discounted first classes

  • First month half price

  • Free trial session.

Additional Marketing Tips

• Ask clients for Google or Trustpilot reviews to build credibility.

• Encourage sharing and testimonials on social media.

• Regularly create new marketing materials and content.