Friday 15th August Briefing Balancing Business

Technical issues and resilience – The session began with microphone problems, but the speaker emphasized staying calm and always having a plan B for technical difficulties.

Content creation day reflections – Recent in-person content day highlighted the value of networking, collaboration, and creativity in person. Participants engaged in brainstorming, content filming, and fun social media reels.

Balancing business and personal commitments – Discussion on challenges of childcare and travel, highlighting why training events are currently hosted locally rather than nationwide.

Engagement trend idea – Introduction of the “lockjaw” video trend where participants pose still like a photo, then move to surprise viewers, used to draw attention to promotions on social media.

Website importance in AI-driven search – Detailed checklist on optimizing websites to align with how AI and search engines work today. Key areas included:

• Keeping an updated and detailed “About Me” page with biography, qualifications, and an intro video.

• Adding an FAQ page with common client questions, crafted with AI assistance but personalized in tone.

• Ensuring a dynamic homepage, possibly with carousel updates, to showcase activity and keep the site engaging.

• Embedding videos and personal introductions across multiple pages for stronger trust signals.

Blogging strategy – Blogs should be titled and written for search queries, not just as repurposed newsletters. Using AI to generate blog titles based on target client personas helps increase visibility.

AI for client attraction – AI tools can help create blog posts, video scripts, and FAQs that respond directly to what people search for (e.g., “fitness for women over 50 with joint problems”). This strengthens a business’s credibility in AI-driven search.

Social media vs. sales – Current period (August) is described as engagement-focused, with light trend-based and expertise posts. September is positioned as the critical sales push month, when offers, pricing, and new programs should be clearly promoted.

Homework for participants – Review and update website About pages, FAQs, and blogs; create videos for personal introductions; ensure content is optimized for both human readers and AI search engines.

Closing notes – Encouragement to embrace AI, update digital presence, and prepare for a strong September launch of services. Upcoming Pilates masterclasses and reformer training were briefly promoted.