Friday 21st March Business Briefing Round up Friday mailing lists

🎉 Friday Catch-Up and Announcements

📣 Blackpool Choreography and QR Code Strategy

Smart Marketing at Events

• Presenter has pre-prepared choreography notes for Blackpool sessions.
• QR code to access notes via email capture — boosts mailing list.
• Notes will be behind a sign-up page on Choreography to Go.
• Suggests using QR codes at events to gather emails — highly recommended for business growth.

💡 Wins and Reflections from the Week

Lessons from Lockdown

• Reflects on how lockdown accelerated digital offerings (online workshops).
• Key takeaway: people prefer short, bite-sized, actionable content now.

Workshop Format Update

• Recent workshop taught using 50-minute topic blocks:
  • Clear definitions.
  • Do’s and don’ts.
  • Suitable exercises.
  • Written notes including medication considerations.
• Seamless use of AI and digital tools to provide recordings, transcriptions, and manuals.

🧰 Building Your Mailing List – Step-by-Step Tutorial

Email Collection Tips

• Suggests using Google Sheets or Google Forms to collect and manage emails.
• Emphasis on uploading email lists to platforms like MailerLite via CSV files.
• Visual demo on how to:
  1. Create mailing list spreadsheets.
  2. Export to CSV.
  3. Import into email marketing software.
  4. Automate follow-ups and content delivery.

🚀 Marketing Automation Tips

Automating Engagement

• Explains how to:
  • Create audience groups.
  • Set up email automations based on sign-up forms.
• Use freebies (like classes or PDFs) to drive sign-ups.
• Recommends scheduling weekly campaigns with live demos or posts on social media.

📱 Social Media & YouTube Strategy

Repurposing Content

• Use YouTube Shorts and video descriptions to drive traffic to sign-ups.
• Encourages use of clickable links in YouTube descriptions that last indefinitely (unlike Instagram/Facebook content).
• Real-time example shown with link embedded in video description.

💼 Final Tips and Community Motivation

• Urges FitPros to start small, test strategies, and refine.
• Suggests having a “Free Resources” section on your website.
• Rotate offers to gauge what your audience responds to.
• Aim to build a responsive mailing list ready to buy when you launch.
• Inspires viewers to take action, build habits, and use social content to funnel email signups.