Friday 22nd August Briefing Step By Step Marketing your entire business

Summary

• Opening and Context
  Host welcomes the audience, mentions bank holiday weekend plans, and sets the tone for a practical session about social media and marketing strategies for fitness and wellness businesses.

• Challenges with Social Media Visibility
  Discussion of a post by Sam Palmer about struggling with time for glamorous social media content despite doing valuable client work. The host highlights how influencers often capture visibility, but stresses that professionals can still succeed by leveraging simple, authentic approaches.

• Importance of Personal Branding
  Emphasis on building a personal brand regardless of age or appearance. Experience and expertise can create traction if knowledge is shared consistently online.

• Core Marketing Actions
  Step-by-step advice for fitness instructors and small business owners:

  • Introduce yourself and share your credentials through simple videos.

  • Make short, clear videos describing each service/class.

  • Repurpose videos across platforms (YouTube, blogs, websites).

  • Keep blogs active to maintain relevance and improve Google search visibility.

• Google and Reviews Strategy
  Encouragement to set up Google Business Suite, post blogs and updates there, and collect Google or Trustpilot reviews. These significantly influence visibility and authority in search engines.

• Facebook and Social Media Presence
  Tips include updating banners, using Facebook Stories, creating engaging carousels, posting testimonials, and ensuring business information is current. Encouragement to collab with local businesses and tell personal stories through posts.

• Offline and Traditional Marketing
  Suggestions to use flyers, QR codes, postcards, and local shops to reach community members. Also recommended: collaborations, podcasts, merchandise, and visibility through branded clothing.

• Launching Programs and Offers
  Advice on running new online or in-person programs:

  • Build interest via waiting lists and private groups.

  • Use early bird pricing for higher conversions.

  • Create FOMO with social media engagement and live sessions.

• Posting Strategy and Consistency
  Stress on consistent posting, reusing older content, using transitions in reels, and planning ahead. Audience encouraged to maximize visibility in busy fitness seasons by diversifying marketing tactics.

• Closing Remarks
  Final summary emphasizes visibility across multiple touchpoints (estimated 22 exposures needed today). Encouragement to implement strategies, use automation, and seize opportunities around the September fitness boom. Ends with invitation to join future training and a warm send-off for the weekend.